Make.com
Visual workflow automation with AI integrations
Overview
Make (formerly Integromat) is a visual workflow automation platform with deep integration support — 1,500+ apps connected. AI-integration nodes for OpenAI, Anthropic, image generation, transcription. Free tier; paid plans for higher operation counts.
Use cases
What you can produce with Make.com
- Build a multi-step automation on a drag-and-drop canvas — for example, watch a Gmail inbox for invoices, extract details with an OpenAI module, and log them to a Google Sheet.
- Connect more than 3,000 apps, or reach anything with an API via the generic HTTP module, without writing backend code.
- Create an AI agent on the visual canvas that decides at runtime which tools and scenarios to invoke, then share it with your team.
- Add routers, filters, iterators and error handlers to branch a workflow — send high-value leads to Slack while the rest go to a CRM nurture sequence.
- Transcribe audio files or generate images inside a scenario using built-in AI integration nodes from OpenAI, Anthropic and others.
- Visualise your entire automation and agent landscape in Make Grid to spot broken dependencies and undocumented workflows.
- Schedule scenarios to run on a timer or trigger them instantly via webhooks, then review each execution's step-by-step run history to debug failures.
ASEAN Perspective
Make.com in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Make is one of the strongest no-code/low-code automation platforms, with a visual scenario builder, a huge app catalog, and increasingly deep AI/LLM modules (OpenAI, Anthropic, plus agent-style flows). Its branching, iteration, and data-mapping power outclass simpler tools like Zapier for complex multi-step logic, and its operations-based pricing is generally good value at scale.
The trade-off is a steeper learning curve: the visual canvas is flexible but can get overwhelming, and debugging large scenarios takes patience. It is globally available with multi-language docs and a usable free tier, making it a sensible default for ASEAN teams. The API and webhook support are solid for embedding automations into wider systems.
What people say
Make — the Czech-founded platform formerly known as Integromat, owned by process-mining giant Celonis — has matured into one of the two default choices in visual workflow automation, and its 2026 story is squarely about AI. Make Grid (2025) gives teams a map of their entire automation landscape, and February 2026 brought a next-generation Make AI Agents release: agents built on the same visual canvas that make adaptive decisions across the platform's 3,000+ app integrations, including nodes for OpenAI, Anthropic, image generation and transcription.
User sentiment is strong and remarkably consistent. Reviews surfaced in our research put Make around 4.6/5 on G2 and 4.8/5 on Capterra. The praise clusters on two things: the visual scenario builder, which people genuinely enjoy using once it clicks, and price — for equivalent workloads Make routinely works out several times cheaper than Zapier, which is the single most cited reason for switching. Granular control (routers, iterators, error handlers, native HTTP modules) lets power users build logic that simpler tools cannot express.
The complaints are equally consistent. Make is not beginner-friendly: the learning curve is real, and users coming from Zapier's linear flows often flounder for the first weeks. Error messages are frequently criticised as cryptic, support on lower tiers is described as slow or minimal, and the operations-based pricing takes effort to predict — a misconfigured scenario polling too often can burn a month's quota quickly. Some users also note missing integrations for niche regional platforms and clunky scenario organisation.
Make fits technically-inclined operators, agencies and SMB teams who want deep automation power at a sane price and are willing to invest learning time. If you need something a non-technical colleague can master in an afternoon, Zapier remains the gentler on-ramp; if you hit its limits or its invoice, Make is where most people land.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Make.com's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Make.com unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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