Starter
Niche launches
- One ad format
- One category
- One country
- Monthly performance report
Advertising
Advertise on RECATOOLS
Reach developers, tech professionals, and ASEAN-focused audiences using our free tools and reading our AI-curated news.
76+
Tools Live
5
ASEAN Markets
< 2 days
Response Time (SGT)
100%
Brand-Safe Inventory
Direct deals only · no auctions, no agencies, no markup
·
Transparent reporting · monthly impressions, clicks, viewability
·
RECASHIELD-audited · CSP, file integrity, PII handling
Why advertise with us
An audience you can't get with display networks
Our visitors arrive solving a real problem — calculating a mortgage, decoding a JWT, comparing LLMs. High purchase intent, low bounce, no junk traffic.
🎯
Intent-based audience
Visitors come to use a specific tool. Decisions are already in motion when they see your ad.
🌏
ASEAN-first reach
Strong density across Singapore, Malaysia, Indonesia, Philippines, and Thailand. Premium markets, less crowded than US/EU.
⚒️
Category targeting
Finance, dev tools, cybersecurity, health, productivity — reach exactly the readers using tools in your vertical.
🛡️
Brand-safe by design
No gambling, adult, scam, or grey-market inventory. Your ad sits next to clean content, period.
See where your ad lands
Mockups at exact production dimensions
Every placement at the size and context visitors actually see — no agency render decks, no inflated screenshots.
1 · Leaderboard — 728 × 90
728 × 90
Above the fold · every page type
Premium real estate. Top of homepage, news index, tools index, AI directory, every tool page. Highest impression volume.
2 · Sidebar Rectangle — 300 × 250 (sticky)
300 × 250
Sidebar · sticky
Right column, sticky-scroll on tool pages, news articles, and AI directory entries. Persistent in view while readers engage with the content — the highest viewability slot in the inventory.
- Visible for 30s+ on average tool sessions
- Desktop-only (≥1024px viewport)
- Best for: SaaS demos, sign-up CTAs, lead magnets
3 · In-Feed Responsive — 100% width × 110px+
Responsive
Between content cards · feed-native
Shown to readers actively scrolling tool / news listings
Native-style placement woven into tool listings, news indexes, and AI-directory feeds. Higher CTR than display because it sits in the reading flow, not the chrome.
4 · Newsletter Sponsorship — 600 × 200
Embedded in our Sunday digest to opted-in subscribers. Solo placement (no other sponsors), so click-through is dramatically higher than display.
Packages
Direct, transparent, talk-to-us pricing
We're not a public auction. Pick a package that fits your goals, talk to us about scope, get a fixed monthly rate. No hidden fees, no rev-share.
Standard
Direct deals
- Two ad formats
- Multi-category targeting
- Multi-country (ASEAN)
- Mid-flight creative swap (1×/month)
- Monthly performance report
Premium
Full ASEAN reach
- All ad formats
- Priority placement
- Full ASEAN coverage
- Dedicated account contact
- Monthly performance review call
Newsletter Solo
Weekly digest
- One sponsor per send
- 600×200 banner + headline
- Per-link click tracking
- ~1 week production lead
Targeting
Mix and match — we'll build the campaign to match
📂
By tool category
Finance, dev tools, cybersecurity, health, text tools, productivity, and more.
🔧
By specific tool
Pin your ad to a single tool page — e.g. Mortgage Calculator only.
🗺️
By country
Cloudflare-detected. SG, MY, ID, PH, TH — any combination, no third-party leakage.
📄
By page type
Homepage, tool pages, news articles, AI directory entries.
Creative specs
What we accept & how to deliver
- Image formats
PNG·JPG·WebP— sharp at 2× pixel density- Animation
APNG· animatedWebP·HTML5— max 3 loops, ≤ 15s total runtime- Max file size
- 200 KB per asset
- Landing URL
- HTTPS only · one URL per creative · no shorteners that hide destination
- Accessibility
- Alt text required · no flashing > 3Hz (epilepsy safety)
- Not accepted
- Autoplay video · autoplay sound · expanding / interstitial / pop formats
- Lead time
- Submit creatives ≥ 3 business days before campaign start (QA + load)
Brand safety
What we don't accept — ever
To keep the inventory clean for readers and existing partners, these categories are off-limits regardless of budget. Not sure if your campaign fits? Just ask — we'll tell you straight.
Gambling / betting
Prediction markets
Adult / dating
"Miracle cure" health claims
Crypto pump tokens
ICOs / get-rich-quick
Negative-option billing
Fake countdown timers
Dark patterns
Political / election ads
"1 weird trick" creative
Misleading claims
How a booking goes
Live in five steps
1
Send enquiry
Format, target market, rough budget
2
We reply
< 2 business days SGT — pricing & availability
3
Send creatives
≥ 3 business days before start
4
Goes live
Tracking link confirmation by email
5
Monthly report
Within 5 business days of month-end
FAQ
Things people ask before they book
Can I A/B test creatives?
Yes — submit two creatives at the same dimensions and we rotate them evenly. Per-variant CTR appears in the monthly report.
Can I change the creative mid-flight?
Yes, with one business day's notice. One swap per month is included; further swaps are billed at $50 each.
What's the average viewability?
Sidebar 300×250 sits at ~85% IAB-defined viewability (50% pixels visible for 1s+). Leaderboards average ~70%. We measure with Google Active View when AdSense is the channel.
Do you offer affiliate / CPA deals?
Not for display inventory. We list AI tools with affiliate links in our AI Directory — that's a different channel; talk to us about a directory listing instead.
Can I sponsor a single tool page exclusively?
Yes — Premium tier, talk to us. We can also white-label a tool with your branding (additional setup fee applies).
Do you publish a media kit?
Yes — request via email and we'll send the current PDF with audience numbers and case studies. Updated quarterly.
How is payment handled?
Display deals: monthly invoicing in arrears, NET 14. Newsletter sponsorships: paid upfront. Stripe, telegraphic transfer (TT), or PayNow (SG only) accepted.
Send an enquiry
Tell us about your campaign
Fill in what you know — we'll come back within 2 business days with a tailored proposal, or fast-track the conversation by emailing direct.