Starter
Niche launches
- One ad format
- One category
- One country
- Monthly performance report
Advertising
Advertise on RECATOOLS
Reach developers, tech professionals, and ASEAN-focused audiences using our free tools and reading our AI-curated news.
912
Tools Live
5
ASEAN Markets
< 2 days
Response Time (SGT)
100%
Brand-Safe Inventory
Direct deals only · no auctions, no agencies, no markup
·
Actuals, not estimates · monthly impressions, clicks and viewability as measured
·
RECASHIELD-audited · CSP, file integrity, PII handling
Why advertise with us
Context you can't buy on a display network
People land here mid-task: working out a mortgage repayment, decoding a JWT, comparing model pricing. You are buying the page and the moment — an ad beside the answer someone came for, in the category you sell into.
🎯
Placed against a task
Every page exists to answer one question. Your ad runs beside that answer rather than beside general-interest filler.
🌏
Built for ASEAN first
Statutory calculators carry the real local rates — KWSP, PERKESO, PCB, CPF, PPh 21 — and the site publishes in nine languages. That is where the coverage is deepest.
⚒️
Category targeting
Finance, dev tools, cybersecurity, health, productivity. Point a campaign at one vertical and it runs only on pages in it.
🛡️
Brand-safe by design
No gambling, adult, scam, or grey-market inventory. Your ad sits next to clean content, period.
See where your ad lands
Mockups at exact production dimensions
Every placement at the size and context visitors actually see — no agency render decks, no inflated screenshots.
1 · Leaderboard — 728 × 90
728 × 90
Above the fold · every page type
Premium real estate. Top of homepage, news index, tools index, AI directory, every tool page. Highest impression volume.
2 · Sidebar Rectangle — 300 × 250 (sticky)
300 × 250
Sidebar · sticky
Right column, sticky-scroll on tool pages, news articles, and AI directory entries. Persistent in view while readers engage with the content — the highest viewability slot in the inventory.
- Visible for 30s+ on average tool sessions
- Desktop-only (≥1024px viewport)
- Best for: SaaS demos, sign-up CTAs, lead magnets
3 · In-Feed Responsive — 100% width × 110px+
Responsive
Between content cards · feed-native
Shown to readers actively scrolling tool / news listings
Native-style placement woven into tool listings, news indexes, and AI-directory feeds. Higher CTR than display because it sits in the reading flow, not the chrome.
4 · Newsletter Sponsorship — 600 × 200
Embedded in our Sunday digest to opted-in subscribers. Solo placement (no other sponsors), so click-through is dramatically higher than display.
Packages
Direct, transparent, talk-to-us pricing
We're not a public auction. Pick a package that fits your goals, talk to us about scope, get a fixed monthly rate. No hidden fees, no rev-share.
Standard
Direct deals
- Two ad formats
- Multi-category targeting
- Multi-country (ASEAN)
- Mid-flight creative swap (1×/month)
- Monthly performance report
Premium
Full ASEAN reach
- All ad formats
- Priority placement
- Full ASEAN coverage
- Dedicated account contact
- Monthly performance review call
Newsletter Solo
Weekly digest
- One sponsor per send
- 600×200 banner + headline
- Per-link click tracking
- ~1 week production lead
Targeting
Mix and match — we'll build the campaign to match
📂
By tool category
Finance, dev tools, cybersecurity, health, text tools, productivity, and more.
🔧
By specific tool
Pin your ad to a single tool page — e.g. Mortgage Calculator only.
🗺️
By country
Cloudflare-detected. SG, MY, ID, PH, TH — any combination, no third-party leakage.
📄
By page type
Homepage, tool pages, news articles, AI directory entries.
Creative specs
What we accept & how to deliver
- Image formats
PNG·JPG·WebP— sharp at 2× pixel density- Animation
APNG· animatedWebP·HTML5— max 3 loops, ≤ 15s total runtime- Max file size
- 200 KB per asset
- Landing URL
- HTTPS only · one URL per creative · no shorteners that hide destination
- Accessibility
- Alt text required · no flashing > 3Hz (epilepsy safety)
- Not accepted
- Autoplay video · autoplay sound · expanding / interstitial / pop formats
- Lead time
- Submit creatives ≥ 3 business days before campaign start (QA + load)
Brand safety
What we don't accept — ever
To keep the inventory clean for readers and existing partners, these categories are off-limits regardless of budget. Not sure if your campaign fits? Just ask — we'll tell you straight.
Gambling / betting
Prediction markets
Adult / dating
"Miracle cure" health claims
Crypto pump tokens
ICOs / get-rich-quick
Negative-option billing
Fake countdown timers
Dark patterns
Political / election ads
"1 weird trick" creative
Misleading claims
What a budget does not buy
Advertising funds this platform, and we would rather be exact about where its influence stops. Paid placement is always labelled as sponsored. It does not buy a ranking, a review, a directory listing, coverage in an article, or a quiet edit to one that already exists. Editorial decides those, and editorial does not sell them.
Some outbound links elsewhere on the site may earn us a commission; that never changes what gets written. If any of this ever changes, it changes here and on our About page first — before it changes in practice.
How a booking goes
Live in five steps
1
Send enquiry
Format, target market, rough budget
2
We reply
< 2 business days SGT — pricing & availability
3
Send creatives
≥ 3 business days before start
4
Goes live
Tracking link confirmation by email
5
Monthly report
Within 5 business days of month-end
FAQ
Things people ask before they book
Can I A/B test creatives?
Yes — submit two creatives at the same dimensions and we rotate them evenly. Per-variant CTR appears in the monthly report.
Can I change the creative mid-flight?
Yes, with one business day's notice. One swap per month is included; further swaps are billed at $50 each.
What's the average viewability?
We do not publish a measured viewability figure, because we will not quote a number we have not measured. The placements are positioned for it — the 300×250 is sticky in the reading column, and the leaderboard sits above the fold on every page type. Once a campaign runs you receive the actual Active View numbers in the monthly report rather than an estimate from us.
Do you offer affiliate / CPA deals?
Not for display inventory. We list AI tools with affiliate links in our AI Directory — that's a different channel; talk to us about a directory listing instead.
Can I sponsor a single tool page exclusively?
Yes — Premium tier, talk to us. We can also white-label a tool with your branding (additional setup fee applies).
Do you publish a media kit?
Not as a designed PDF. Email us with the flight you have in mind and we will send current placement specs, what inventory is open for those dates, and the real numbers for the pages you would be running on — which is more useful for a decision than a brochure.
How is payment handled?
Display deals: monthly invoicing in arrears, NET 14. Newsletter sponsorships: paid upfront. Stripe, telegraphic transfer (TT), or PayNow (SG only) accepted.
Send an enquiry
Tell us about your campaign
Fill in what you know — we'll come back within 2 business days with a tailored proposal, or fast-track the conversation by emailing direct.