Luzia
Free AI assistant for 85M+ Spanish and Portuguese speakers
Overview
Luzia is a free, ad-supported AI assistant from Madrid for Spanish and Portuguese speakers — chat, writing, translation, maths, transcription, images and web search — on iOS, Android, desktop and web. It grew inside WhatsApp, where Meta's 2026 chatbot ban now limits it to narrower agent and memory products.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Chat, writing, translation, maths and code
- Image generation and PDF/image upload
- Web search and transcription
- No ads
- 2x images and longer chats
- Advanced reasoning mode
- Multiple AI companions, higher-quality generations
What you can produce with Luzia
- AI assistant apps for iOS, Android and desktop, plus web chat
- Free tier: chat, translation, maths and coding help, transcription
- Image generation and PDF/image upload
- Web search and offline mode
- LuziClaw agent mode and Spilo memory tool on WhatsApp
- Luzia+ premium: no ads, longer chats, advanced reasoning
Luzia built a huge Latin American and Spanish audience by living inside WhatsApp, with no sign-up and answers in the user's own language. That shortcut is mostly gone: Meta banned general-purpose AI chatbots from WhatsApp's business platform in January 2026, so the full assistant now runs in Luzia's apps and on the web, with only its LuziClaw agent and Spilo memory tool on WhatsApp. The assistant itself remains capable and free with ads, covering writing, translation, maths, transcription, images and search, and its apps rate highly, especially in Brazil. Luzia+ removes ads for about $4.99 a month in the US. It is less distinctive now that it competes app-to-app with ChatGPT and Gemini. A good free option for Spanish- and Portuguese-speaking users; less compelling elsewhere.
What we found
Luzia is a free AI assistant from Madrid, founded in May 2023 by Álvaro Higes with Javier Andrés and Carlos Pérez, that grew by meeting Spanish- and Portuguese-speaking users where they already were: inside WhatsApp and Telegram, with no account to create. It answers questions, writes and translates, helps with maths and code, transcribes voice notes, generates images, reads PDFs and photos and searches the web, using models from OpenAI, Meta and others, and now also works offline in its apps. Luzia says it has more than 85 million users across over 40 countries, with Brazil, Colombia, Mexico and Argentina its biggest markets, and describes itself as the largest independent conversational AI company in Latin America.
The way people reach it has changed. Meta banned general-purpose AI chatbots from the WhatsApp Business platform from 15 January 2026, and Luzia's general assistant no longer answers there; its chief executive had already called WhatsApp a secondary channel. The core product now lives in the Luzia apps for iPhone, Android and desktop and on the web, while WhatsApp carries narrower products: LuziClaw, an agent mode in beta in selected countries, and Spilo, a personal-memory tool. A Telegram bot still runs.
Luzia has raised about $50 million, including a $13.5 million round led by Prosus Ventures in May 2025 alongside Khosla Ventures and Monashees. It earns money from ads, in-chat shopping integrations being tested in Brazil, and Luzia+, which removes ads and adds longer chats, more and better images, an advanced reasoning mode and multiple AI companions; it costs $4.99 a month in the US App Store, R$24.90 in Brazil, with weekly and annual options.
App-store ratings are strong — 4.9 out of 5 from about 12,000 ratings in Brazil, 4.7 in Spain, 4.5 in the US and 4.3 on Google Play from 151,000 reviews. For Spanish- and Portuguese-speaking users wanting a free, ad-supported assistant, it remains a good option; the WhatsApp convenience that made it famous is now limited.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Luzia's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Luzia unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Luzia directly →
Spotted something out of date? Suggest an update →
Alternatives to Luzia
More in LLMs & Chat
