Luzia
Free WhatsApp AI assistant for 80M+ Spanish and Portuguese users
Overview
Luzia is a Madrid-founded AI assistant that runs natively inside WhatsApp and Telegram, plus web and mobile apps, for Spanish and Portuguese speakers, handling chat, translation, image generation and file uploads with no separate account needed.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 12 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Chat, translation, math and coding help
- Limited image generations
- Web search
- 2x longer chats and images
- Ad-free
- Advanced reasoning mode
- Multiple AI personas
What you can produce with Luzia
- Runs natively inside WhatsApp and Telegram, no account needed
- Free tier: chat, translation, math help, coding help, transcription
- Image generation and PDF/image upload support
- Web search integration
- Luzia+ premium: longer chats/images, ad-free, advanced reasoning mode
- Standalone iOS/Android apps plus web app
ASEAN Perspective
Luzia in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Luzia's pitch is distribution, not model quality: no app install required, no account, just message a WhatsApp number and get an assistant that does homework help, translation, image generation and PDF reading. That zero-friction approach has driven over 80 million downloads across 40-plus countries since the 2023 Madrid launch, backed by $50 million from Prosus, Khosla Ventures and Monashees.
App-store reviews skew positive — users compare it favorably to ChatGPT for everyday tasks and note it remembers context across sessions — but recurring complaints include slower responses after certain updates, occasional login or crash issues, and a stingy free image quota. There's no public API, so this is a consumer product only. For Spanish or Portuguese speakers who want an assistant without downloading yet another app, it delivers; for developers or users outside Iberia/Latin America, look elsewhere.
What people say
Luzia was founded in 2023 in Madrid by Álvaro Martínez Higes, Javier Andrés and Carlos Pérez, positioning itself as the leading AI assistant built specifically for Spanish- and Portuguese-speaking users rather than a localized version of an English-first product. It launched on WhatsApp first, then added Telegram as a second channel with reportedly faster response times.
The company raised €9.5 million (about $10 million) in October 2023, then closed a further $13.5 million round led by Prosus Ventures with Khosla Ventures and Monashees participating, bringing total funding to roughly $50 million. Growth has been driven hard by Latin American expansion: a Brazil push in December 2023 added 2 million users in under a month, and Luzia opened a Brazil office to keep product decisions close to the region. The global user base went from 17 million (October 2023) to 40 million (May 2024) to over 45 million by early 2025, and the company was citing more than 80 million downloads across 40-plus countries by early 2026.
The product runs natively inside WhatsApp and Telegram — no separate app download needed to start — alongside standalone web and mobile apps. Features span writing help, translation, math and coding assistance, transcription, image generation, and PDF or image uploads, all on top of a free tier. Luzia+ is the paid layer: it removes ads, roughly doubles chat and image limits, adds an "advanced reasoning mode" and lets users create multiple AI personas. Pricing is region- and store-dependent with a 3-day free trial rather than one fixed global price.
App Store and Google Play reviews are largely positive — several describe it as feeling natural, "like a friend who actually understands you," and note surprise that a genuinely useful assistant costs nothing. One long-time user reported it retaining context and following up unprompted better than expected after months of use. On the negative side, reviewers flag response speed dropping noticeably after some updates, intermittent login failures and crashes, and frustration with the free image-generation quota — one review noted only 5 of 20 free images came out usable.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Luzia's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Luzia unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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