Gupshup
WhatsApp-first messaging infrastructure with AI agents on top
Overview
Gupshup is a San Francisco-headquartered, India-rooted business-messaging platform and WhatsApp Business provider. Its Conversation Cloud runs marketing, commerce and support over WhatsApp, Instagram, SMS and RCS, with AI agents on its own ACE LLM and, since April 2026, the Superagent autonomous agent. Self-serve WhatsApp API use costs $0.001 a message plus Meta's fees.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
What you can produce with Gupshup
- WhatsApp Business Platform access with self-serve per-message billing
- Omnichannel campaigns and support across WhatsApp, Instagram, SMS and RCS
- AI agents for marketing, sales and support built on Gupshup's ACE LLM
- Superagent: campaigns, journeys and channel provisioning run from one chat interface
- WhatsApp business-initiated and user-initiated voice calling
- An AI co-pilot giving human agents suggested replies and conversation summaries
- Drip campaigns triggered by reads, clicks and third-party events
Gupshup is messaging infrastructure first: deep WhatsApp, SMS and RCS coverage, a long record with large Indian and regional enterprises, and a published self-serve WhatsApp rate of $0.001 a message over Meta's pass-through fees, which makes small-scale costs easy to model. The AI layer, from ACE LLM agents to the April 2026 Superagent, is growing but is still mostly vendor claims.
Watch the company as well as the product: valuation marks have fallen about 80% from 2021 and headcount has been cut, though Gupshup says it is profitable. For high-volume WhatsApp programmes in India and Southeast Asia it is a credible default; get an enterprise quote before assuming it is the cheapest.
What we found
Gupshup is a business-messaging company, run as Gupshup Inc. from San Francisco, with its largest operation in India through GupShup Technology India Private Limited. TechCrunch dates its start to 2004, when it helped businesses reach customers by SMS. It followed those customers to WhatsApp and RCS and is now one of the larger WhatsApp Business Platform providers, claiming 50,000+ customers and 120 billion messages a year. In ASEAN it appointed a country head for Indonesia in November 2024, and its homepage quotes the Philippine digital lender Tonik Bank.
The product has moved up the stack. Conversation Cloud runs campaigns and support over WhatsApp, Instagram, SMS and RCS, with AI agents for marketing, sales and support built on Gupshup's own fine-tuned ACE LLM and a co-pilot that suggests replies to human agents. In April 2026 it launched Superagent, which it says can design campaigns, provision channels and run customer journeys from one chat interface, alongside a self-hosted variant called Superclaw. Chief executive Beerud Sheth told Inc42 in September 2026 that AI products now bring in about a quarter of revenue.
Earlier versions of this page said Gupshup publishes no rate card. It does, for the self-serve WhatsApp API: a flat $0.001 per message on top of Meta's own fees, which are passed through at cost, and $0.0001 a second for WhatsApp calling. The same page says Meta charges for service messages from 1 October 2026. Enterprise pricing is by quote.
The finances are the caveat. Gupshup became a unicorn at a $1.4 billion valuation in 2021, and its July 2025 raise of more than $60 million in equity and debt was not priced. In April 2026 Business Standard and Entrackr reported that a Fidelity fund's latest marking implied roughly $280 million to $300 million. Its India unit's FY25 revenue fell 5% to ₹1,943 crore; Sheth says the global business is about $350 million and profitable.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Gupshup's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Gupshup unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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