Gupshup
Conversational engagement platform for marketing, commerce and support
Overview
Gupshup is an India-founded conversational engagement platform serving marketing, commerce and support automation across messaging channels including WhatsApp. It offers AI agents, a conversation cloud and omnichannel messaging, and handles over 120 billion messages annually. The platform provides APIs and pay-as-you-go messaging pricing, serving 50,000+ customers in 130+ countries.
ASEAN Perspective
Gupshup in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Gupshup is a heavyweight in conversational messaging, especially WhatsApp Business and bulk omnichannel campaigns, with enormous message volume and broad geographic reach. Its move into autonomous AI agents extends a strong messaging-infrastructure base.
It is primarily a business messaging and CPaaS play rather than a frontier model vendor, and pricing is usage-based per message. For ASEAN businesses already running WhatsApp commerce it is a practical, well-supported option with solid APIs.
About this listing
This entry was compiled from publicly available data including Gupshup's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Gupshup unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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