Gupshup
WhatsApp-first messaging platform for commerce and support at scale
Overview
Gupshup is an India-founded conversational engagement platform and Meta Business Solution Provider routing over 120 billion messages a year across WhatsApp, SMS and other channels, layering AI agents and a no-code bot builder on top of per-message, usage-based pricing.
What you can produce with Gupshup
- WhatsApp Business API access as a Meta-authorized BSP
- Conversation Cloud: omnichannel messaging (WhatsApp, SMS, RCS and more)
- AI agent builder for sales, marketing and support automation
- 120bn+ messages/year across 50,000+ customers in 130+ countries
- No-code bot flow builder
- REST APIs and developer SDKs
ASEAN Perspective
Gupshup in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Gupshup is infrastructure, not a chatbot demo: it's one of the larger Business Solution Providers sitting between companies and Meta's WhatsApp Business API, handling upwards of 120 billion messages a year for 50,000+ customers, with SMS, RCS and other channels bolted on. Its newer Conversation Cloud and AI-agent layer extend that messaging backbone rather than reinvent agent tooling from scratch, which shows in both directions — genuinely deep channel coverage and delivery reliability, but a dashboard and reporting layer that reviewers consistently rate behind the actual messaging plumbing.
Pricing is the real friction: no published rate card, a platform markup on top of Meta's own per-message fees, and at least one reviewer citing costs running 30% above competitors. For high-volume WhatsApp commerce in India or Southeast Asia it's a proven, well-supported default; for anyone comparison-shopping on price, budget time to actually get a quote before assuming it's the cheap option.
What people say
On G2, Gupshup sits at 4.4 out of 5 across 65 reviews, with 69% five-star and 25% four-star ratings and, notably, zero one- or two-star reviews — for a platform serving 50,000+ customers across 130+ countries, a reasonably clean spread. Capterra's numbers point the same direction: roughly 91% positive sentiment against 9% negative, with feature coverage and ease of use both scoring around 4.3-4.4.
The praise clusters tightly around one thing: reviewers repeatedly single out ease of use and the breadth of channel coverage, especially running WhatsApp and SMS campaigns from a single interface, and several call out the API documentation as genuinely better than rival BSPs. That matters for a company whose core business is routing enormous message volume reliably.
The complaints are just as consistent. Ease of Admin lands at 8.0/10 on G2, trailing smaller competitors like Wati (9.1) and Plivo (9.0) — reviewers describe the dashboard as sluggish when managing multiple conversation flows, and Capterra users specifically ask for better reporting on paid tiers. Support responsiveness comes up often enough to be a pattern rather than an outlier complaint, with more than one reviewer describing a steep learning curve for anything beyond basic bot flows.
Pricing is where reviewers get sharpest: Gupshup doesn't publish rate cards, so procurement teams go in blind, and at least one Capterra review pegs the eventual cost at roughly 30% above competing BSPs once the platform fee stacks on top of Meta's own per-message charges — which themselves shifted to pure per-message billing in January 2026, ending the old per-conversation model. For India and Southeast Asia specifically, Gupshup's volume-tier discounts reportedly make it price-competitive again above roughly 100,000 messages a month, but under that threshold reviewers and third-party pricing guides both suggest shopping around.
Net: a platform reviewers trust with mission-critical message volume more than they enjoy operating day to day.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Gupshup's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Gupshup unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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