Gupshup vs Yellow.ai
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Gupshup
WhatsApp-first messaging infrastructure with AI agents on top
Visit
|
Yellow.ai
Enterprise voice, chat and email AI agents, heading to Nasdaq via a SP...
Visit
|
|
|---|---|---|
| RECATOOLS Score | 6.9 / 10 | 7.4 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Usage_based | Freemium |
| Free tier | — | Free: 1 AI agent and 500 chat sessions a month included, then $0.99 per resolution |
| Paid from | $0.001 per message (self-serve WhatsApp API), plus Meta fees billed at cost | $0.99 per resolution past the Free plan's 500 chat sessions a month, Enterprise on quote |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✓ |
| Users | — | — |
| Founded | 2004 | 2016 |
| Maker | — | — |
| Verdict | Gupshup is messaging infrastructure first: deep WhatsApp, SMS and RCS coverage, a long record with large Indian and regional enterprises, and a published self-serve WhatsApp rate of $0.001 a message over Meta's pass-thro... |
Yellow.ai is a long-running enterprise platform with real breadth: voice agents through Nexus Vox, chat and email, a desktop employee agent in Nexus EDGE, 150+ integrations and a published Free plan that bills $0.99 per... |
| Full review → | Directory listing → |
← Back to AI Directory
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.