Gupshup vs Jio Haptik
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Gupshup
WhatsApp-first messaging infrastructure with AI agents on top
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Jio Haptik
Jio Platforms-owned AI agents for enterprise chat, WhatsApp and voice
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| RECATOOLS Score | 6.9 / 10 | 7 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Usage_based | Enterprise |
| Free tier | — | — |
| Paid from | $0.001 per message (self-serve WhatsApp API), plus Meta fees billed at cost | Quoted on request for AI agents, Interakt WhatsApp plans from $55/month (US) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | — | — |
| Founded | 2004 | 2013 |
| Maker | — | Jio Platforms Limited |
| Verdict | Gupshup is messaging infrastructure first: deep WhatsApp, SMS and RCS coverage, a long record with large Indian and regional enterprises, and a published self-serve WhatsApp rate of $0.001 a message over Meta's pass-thro... |
Haptik is one of the longest-running Indian conversational-AI vendors, and its current platform covers the expected ground: task-specific agents, a voice agent, an agent builder with a choice of GPT, Llama or Claude, hum... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.