Gupshup vs Yellow.ai vs Verloop.io vs Jio Haptik
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Gupshup
WhatsApp-first messaging infrastructure with AI agents on top
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Yellow.ai
Enterprise voice, chat and email AI agents, heading to Nasdaq via a SP...
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Verloop.io
Voice and chat support automation, now part of Nurix AI
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Jio Haptik
Jio Platforms-owned AI agents for enterprise chat, WhatsApp and voice
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| RECATOOLS Score | 6.9 / 10 | 7.4 / 10 | 6.4 / 10 | 7 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Usage_based | Freemium | Enterprise | Enterprise |
| Free tier | — | Free: 1 AI agent and 500 chat sessions a month included, then $0.99 per resolution | — | — |
| Paid from | $0.001 per message (self-serve WhatsApp API), plus Meta fees billed at cost | $0.99 per resolution past the Free plan's 500 chat sessions a month, Enterprise on quote | Not published, quoted on request after a demo | Quoted on request for AI agents, Interakt WhatsApp plans from $55/month (US) |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | 2004 | 2016 | 2017 | 2013 |
| Maker | — | — | Nurix AI | Jio Platforms Limited |
| Verdict | Gupshup is messaging infrastructure first: deep WhatsApp, SMS and RCS coverage, a long record with large Indian and regional enterprises, and a published self-serve WhatsApp rate of $0.001 a message over Meta's pass-thro... |
Yellow.ai is a long-running enterprise platform with real breadth: voice agents through Nexus Vox, chat and email, a desktop employee agent in Nexus EDGE, 150+ integrations and a published Free plan that bills $0.99 per... |
Verloop.io is a mature support-automation specialist that has moved from chat into voice, with a strong showing in Indian languages and Arabic dialects, plus copilots and auto-QA for the human agents who handle what the... |
Haptik is one of the longest-running Indian conversational-AI vendors, and its current platform covers the expected ground: task-specific agents, a voice agent, an agent builder with a choice of GPT, Llama or Claude, hum... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.