Gupshup vs Verloop.io
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Gupshup
WhatsApp-first messaging infrastructure with AI agents on top
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Verloop.io
Voice and chat support automation, now part of Nurix AI
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| RECATOOLS Score | 6.9 / 10 | 6.4 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Usage_based | Enterprise |
| Free tier | — | — |
| Paid from | $0.001 per message (self-serve WhatsApp API), plus Meta fees billed at cost | Not published, quoted on request after a demo |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | — | — |
| Founded | 2004 | 2017 |
| Maker | — | Nurix AI |
| Verdict | Gupshup is messaging infrastructure first: deep WhatsApp, SMS and RCS coverage, a long record with large Indian and regional enterprises, and a published self-serve WhatsApp rate of $0.001 a message over Meta's pass-thro... |
Verloop.io is a mature support-automation specialist that has moved from chat into voice, with a strong showing in Indian languages and Arabic dialects, plus copilots and auto-QA for the human agents who handle what the... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.