Hightouch
Warehouse-native CDP with AI agents for ads and lifecycle marketing
Overview
Hightouch, operated by Carry Technologies, Inc. in San Francisco, is a warehouse-native customer data platform that syncs data from Snowflake, BigQuery, Databricks and other sources to more than 300 marketing and sales tools. Its Agentic Marketing Platform adds reinforcement-learning AI Decisioning plus Ad Studio and Lifecycle Studio agents that build and run campaigns. A free reverse ETL tier is available; paid plans are usage-based and quoted.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
- Reverse ETL, Hightouch Events, Customer Studio
- Real-time Personalization, Identity Resolution, Match Booster
- Unlimited user seats and premium extensions
- Advanced observability and access management
- Dedicated expert support and custom SLAs
- Data Agents
- Ad Studio, Lifecycle Studio and AI Decisioning
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security and observability features
Use cases
What you can produce with Hightouch
- Warehouse data synced to 300+ CRMs, ad networks and marketing tools without copying it into a separate store
- Marketing audiences built in Customer Studio on warehouse data
- Unified customer profiles from Identity Resolution
- Per-customer message and offer choices from reinforcement-learning AI Decisioning
- On-brand ads generated and launched at scale with Ad Studio agents
- Email, SMS and push campaigns drafted and configured by Lifecycle Studio agents
- Higher ad-platform match rates with Match Booster
ASEAN Perspective
Hightouch in Southeast Asia
Hightouch made a deliberate push into APAC in March 2025 through a strategic reseller partnership with S4 Capital's Monks agency, covering markets across Southeast Asia and broader Asia-Pacific. Co-CEO Kashish Gupta has stated that APAC enterprises are setting the global pace in adopting composable CDP and AI agent-driven marketing. The company is actively recruiting a founding APAC sales leader based in Singapore, indicating the region is a priority growth market rather than an afterthought. However, ASEAN-specific capabilities — local data residency, compliance with PDPA (Singapore), PDPB (Thailand), or Bank Negara requirements — are not yet prominently documented, so enterprises in regulated sectors should evaluate these requirements carefully before committing.
For companies that already keep customer data in Snowflake, BigQuery or Databricks, Hightouch is one of the strongest ways to put that data to work: 300+ destinations, audience building, identity resolution and, now, agents that turn the same data into ads and lifecycle campaigns. A Gartner Leader placement and a $150 million Series D in 2026 make it a safe vendor bet.
It is not for teams without a warehouse and someone to model data in it, and every paid plan is quoted after a demo. The free tier, at two active syncs, is a test drive rather than a working setup.
What we found
Hightouch started as a reverse ETL tool, software that copies customer data out of a company's warehouse into the apps marketers use, and now calls itself an Agentic Marketing Platform. The warehouse layer is still the foundation: it reads from Snowflake, BigQuery, Databricks and other sources and syncs to more than 300 destinations, with Customer Studio for building audiences, identity resolution, event collection, real-time personalization and Match Booster for ad match rates. Gartner placed it as a Leader in the 2025 Magic Quadrant for Customer Data Platforms, a report dated 26 January 2026.
The agentic layer sits on top. AI Decisioning uses reinforcement learning, not a language model, to choose what each customer receives. Content Assembly and Ad Studio generate on-brand creative from existing assets, and Lifecycle Studio, launched on 24 June 2026 as the second studio, has agents draft briefs, recommend audiences, write copy and set up email, SMS and push journeys.
The money backs the pivot. In April 2026 Hightouch raised a $150 million Series D led by the growth equity arm of Goldman Sachs Alternatives and by Bain Capital Ventures, at a $2.75 billion valuation, more than double the $1.2 billion of its Series C. Adweek puts total funding at $322 million over six rounds. The company says revenue has more than doubled in each of the past two years. A figure of $100 million in annual recurring revenue circulates, but Dealroom labels it an estimate and Hightouch has not published it.
Pricing is the weak spot for anyone trying to budget. The only published plan is the free Basic Reverse ETL tier, with up to two active syncs, unlimited destinations and unlimited seats. The Composable CDP and the Agentic Marketing Platform are usage-based and quoted after a demo; Hightouch says there are no tracked-user limits. Teams without a cloud warehouse and someone to model data in it will get little from it.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Notable facts
- Hightouch was founded after a pivot from a COVID-19-disrupted travel booking Slackbot — the founders repurposed their data-wrangling skills to invent the 'Reverse ETL' category.
- Two of the three founders (Josh Curl and Tejas Manohar) built Segment's Personas and Warehouses products before leaving to become Segment's most direct competitor.
- The company grew from 4 customers in early 2021 to over 1,000 by late 2022 — roughly doubling its customer base every quarter during peak growth.
- Its April 2026 Series D valued Hightouch at $2.75 billion — more than double its $1.2 billion post-Series C valuation — on the strength of $100M+ ARR and 100%+ year-over-year growth.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Hightouch's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Hightouch unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Hightouch directly →
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