Hightouch vs Clay
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
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Clay
AI-powered sales prospecting and outreach
Visit
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| RECATOOLS Score | 8.4 / 10 | 7.3 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Subscription |
| Free tier | Free forever: 2 active syncs, unlimited destinations and seats | — |
| Paid from | Self-serve paid plans available; Business/Enterprise via custom quote (sales-led) | — |
| Has API | ✓ | ✗ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✗ |
| Users | Used by enterprise data and marketing teams across many organisations | — |
| Founded | 2019 | 2017 |
| Maker | Independent (private, Series D) | — |
| Verdict | Hightouch is one of the most capable data activation and composable CDP platforms available, earning a Gartner Magic Quadrant Leader position in early 2026 and reaching $100M+ ARR backed by $322M in total funding. Its wa... |
Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.