Clay
AI-powered sales prospecting and outreach
Overview
Clay is a sales prospect-research and outreach platform powered by AI — enrich any company list with data from 75+ providers, write personalized outreach with LLMs at scale. Used by sales operations teams at hyper-growth startups and enterprise sales orgs. Tiered subscription pricing scaled by data-credit volume.
Use cases
What you can produce with Clay
- Enrich a list of target companies or contacts by waterfalling dozens of data providers until an email or phone number is found.
- Ask Claygent, the built-in AI research agent, to answer custom questions about each company by scraping websites and public sources.
- Build an automated workflow that monitors signals like job changes, fundraises, or hiring sprees and adds matching accounts to a campaign.
- Score and qualify inbound leads automatically against your ideal customer profile before they reach sales.
- Generate personalized first-line copy for cold outreach at scale using LLMs fed with the enriched data in each row.
- Push cleaned, enriched records into Salesforce or HubSpot and keep CRM fields up to date on a schedule.
- Scrape a directory, job board, or LinkedIn search into a structured table to build prospect lists from scratch.
ASEAN Perspective
Clay in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows with waterfall enrichment, intent signals and CRM sync. For growth and RevOps teams it is close to a category leader for flexibility.
It suits technical GTM operators who enjoy building workflows; it rewards effort and punishes casual use. Honest caveats: the learning curve is steep, the credit-based pricing (Launch from $185/mo, Growth from $495/mo) climbs fast at scale, and costs are hard to predict. It offers HTTP API, webhooks and broad integrations on higher tiers. ASEAN-usable in English, but data coverage for SEA contacts is thinner than for US/EU.
What people say
Clay has become one of the breakout companies in go-to-market tooling. It closed a $100 million Series C at a $3.1 billion valuation in August 2025 led by CapitalG, reported reaching $100 million ARR by December 2025, and serves over 14,000 customers including OpenAI and Canva. The product has expanded from list enrichment into a broader GTM platform with AI research agents, intent signals, and automated outreach.
User sentiment is unusually strong for a tool this expensive: Clay holds a 4.9/5 rating on G2 across 300+ reviews. The consistent praise centers on waterfall enrichment - sequencing dozens of data providers so a contact missed by one source gets caught by the next - which gives materially better coverage than any single database. Technical users also love its spreadsheet-like flexibility, the AI agent (Claygent) for scraping and research questions, and the ability to generate personalized outreach at scale without stitching together five separate tools.
The complaints are just as consistent, and they are almost all about money and complexity. The credit system is widely described as unpredictable: AI-heavy enrichment burns credits fast, actual costs can diverge sharply from estimates, and workflows get disproportionately expensive at volume. Entry pricing in the low hundreds per month escalates quickly toward four figures with CRM integrations, and reviewers repeatedly warn it is a power tool with a real learning curve - teams without a dedicated operator often fail to get value. Data accuracy also varies by region and industry, with weaker coverage outside core English-speaking markets.
Clay genuinely fits revenue-operations and growth teams with a technically-minded operator and a meaningful data budget, especially at fast-growing B2B companies. Solo founders and small teams doing low-volume prospecting will usually find the pricing hard to justify against simpler databases.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Clay's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Clay unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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