Clay
AI data enrichment and GTM workflows for B2B prospecting
Overview
Clay is a spreadsheet-style GTM workspace that enriches company and contact lists from 150+ data providers through waterfall enrichment, researches each row with its Claygent AI agent, and runs outreach, signals and CRM sync. There is a free plan, then Launch and Growth plans metered in Actions and Data Credits.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 12 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- 500 actions and 100 data credits a month
- Up to 200 rows per table
- Multi-provider waterfalls, Claygent, bring your own API key
- Entry level: 15,000 actions and 2,500 data credits a month
- Phone enrichment, job-change and other signals
- Unlimited Audiences search; up to 50,000 rows per table
- Entry level: 40,000 actions and 6,000 data credits a month
- CRM and data-warehouse auto-sync; any HTTP API
- Web intent signals, unlimited ad audiences, priority support
- 100,000+ data credits and 200,000+ actions
- Unlimited Audiences search and imports
- SSO and RBAC; dedicated growth strategist
Use cases
What you can produce with Clay
- A list of target companies or contacts enriched by waterfalling dozens of data providers until an email or phone number is found
- Custom questions about each company answered by Claygent, the built-in AI research agent
- An automated workflow that watches signals such as job changes, fundraises or hiring sprees and adds matching accounts to a campaign
- Inbound leads scored and qualified against your ideal customer profile before they reach sales
- Personalised first lines for cold outreach at scale, written by LLMs from the enriched data in each row
- Cleaned, enriched records pushed into Salesforce or HubSpot and kept current on a schedule
- A directory or job board scraped into a structured table to build prospect lists from scratch
Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ data providers in one place, layers AI research through Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows with waterfall enrichment, intent signals and CRM sync. For growth and RevOps teams it is one of the most flexible options available.
It suits technical GTM operators who enjoy building workflows; it rewards effort and punishes casual use. The learning curve is steep, and the metered pricing (Launch from $185 a month, Growth from $495) climbs at scale and is hard to predict. It is English-first and usable from ASEAN; Clay added APAC data partners in September 2026, but test coverage on a sample list before committing.
What we found
On 9 September 2026 Clay announced a $115 million Series D at a $7.1 billion valuation, led by Wellington Management with Sequoia, Andreessen Horowitz and CapitalG participating. That is more than double the $3.1 billion valuation of its August 2025 Series C, which earlier versions of this page still treated as current. Clay says revenue grew fourfold in 2025, that it passed $100 million in annual recurring revenue in December 2025, and that it now has more than 17,000 customers, naming Anthropic, Google, OpenAI, Stripe and Siemens among them.
The core idea is unchanged: a spreadsheet-like workspace where each row is a company or person and each column is an enrichment step. Its signature is waterfall enrichment, which queries one data provider after another from a marketplace of more than 150 partners and charges only for matches. Claygent, Clay's AI research agent, answers custom questions about each row from the web. Around that sit job-change and hiring signals, Audiences, a native email sequencer, ad-audience sync and agents for longer research and outreach plays.
Pricing changed substantially on 11 March 2026. Credits split into two meters: Data Credits, spent buying data, and Actions, spent on platform work such as running an enrichment or calling an AI model. Marketplace data prices fell 50 to 90% at the same time. Launch starts at $185 a month and Growth at $495, with about 10% off for annual billing; the CRM sync, HTTP API and web-intent features most teams want sit on Growth. Bringing your own API keys avoids Data Credits but still consumes Actions.
Clay rewards a dedicated operator and punishes casual use. In late September 2026 it added EMEA and APAC data partners, which matters for South-East Asian prospecting, but coverage outside North America should still be tested on a sample list before committing. Growth and RevOps teams at B2B companies get the most from it; a solo founder doing light prospecting may find a simple contact database cheaper.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Clay's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Clay unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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