Clay

AI-powered sales prospecting and outreach

Business & Finance Subscription
Researched · Published
RECATOOLS Score
7.3 / 10
Capability
8
Value for money
6
Ease of use
5
ASEAN readiness
6
API quality
7
Founded
2017
HQ
New York, USA
Users
Launched
Developer

Overview

Clay is a sales prospect-research and outreach platform powered by AI — enrich any company list with data from 75+ providers, write personalized outreach with LLMs at scale. Used by sales operations teams at hyper-growth startups and enterprise sales orgs. Tiered subscription pricing scaled by data-credit volume.

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Use cases

Sales prospecting List enrichment Outbound personalization Lead research
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ASEAN Perspective

Clay in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows with waterfall enrichment, intent signals and CRM sync. For growth and RevOps teams it is close to a category leader for flexibility.

It suits technical GTM operators who enjoy building workflows; it rewards effort and punishes casual use. Honest caveats: the learning curve is steep, the credit-based pricing (Launch from $185/mo, Growth from $495/mo) climbs fast at scale, and costs are hard to predict. It offers HTTP API, webhooks and broad integrations on higher tiers. ASEAN-usable in English, but data coverage for SEA contacts is thinner than for US/EU.

Independent AI-assisted assessment by RECATOOLS.

About this listing

Researched on
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This entry was compiled from publicly available data including Clay's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Clay unless explicitly stated.

Data accuracy

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