Apollo.io
B2B contact data, outreach and AI sales agents in one credit-based platform
Overview
Apollo.io is a sales platform that combines a database of more than 240 million B2B contacts with email sequencing, a dialer, call recording, CRM enrichment and AI agents that research accounts and draft outreach. It is priced per seat on a credit system, with a free plan and paid seats from $49 a month on annual billing.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- 900 credits a year, granted monthly
- 2 sequences
- AI Assistant (5 chats)
- Call recording (150 minutes)
- 30,000 credits a year (2,500 a month on monthly billing)
- Unlimited sequences
- Deliverability suite and email warmup
- Waterfall enrichment and CRM integrations
- 48,000 credits a year (4,000 a month on monthly billing)
- AI lead scoring and A/Z testing
- Call recordings and AI insights (4,000 minutes)
- 72,000 credits a year
- 12 intent topics and unlimited meeting events
- Call recordings and AI insights (8,000 minutes)
- Unlimited inbound routers
- Custom volumes
- SSO and advanced security
- Dedicated support and API access
Use cases
What you can produce with Apollo.io
- Prospect lists filtered from 240M+ contacts and 30M+ companies by title, industry, size, technology and intent
- Verified email addresses and phone numbers revealed in Apollo, the Chrome extension or a CRM
- Multi-step outbound sequences with deliverability tools, mailbox warmup and A/Z testing
- Existing CRM and CSV records enriched through waterfall enrichment
- Calls placed from the built-in dialer, recorded and summarised with AI insights
- AI agents that research accounts, score leads and draft outreach
- Website visitors identified and inbound form leads enriched and routed
Apollo.io remains the most complete low-cost outbound stack: contact data, sequencing, dialing, enrichment and now AI agents under one per-seat price, with a free plan that is genuinely usable for testing. The credit system is the thing to model before buying, because phone numbers cost eight times an email and unused credits expire every cycle.
Its database and accuracy figures are Apollo's own, and Trustpilot reviewers rate service well below the G2 average. Strong value for startups and SMB sales teams; teams prospecting mainly in ASEAN should benchmark regional data on the free tier first.
What we found
Apollo.io is a sales platform run by ZenLeads Inc., which trades as Apollo.io and dates itself to 2015. It pairs a B2B contact database, which Apollo now puts at more than 240 million contacts and 30 million companies, with email sequencing, a dialer, call recording, CRM enrichment and a growing set of AI agents. Earlier versions of this page quoted 275 million contacts and 30,000 customer organisations; neither matches what Apollo says today. Its own figures also disagree with each other: the about page says 40,000 paying customers, the newsroom more than 100,000, and both say over 600,000 companies use it.
In February 2026 Revenue Brew reported that chief operating officer Matt Curl had succeeded founder Tim Zheng as chief executive, with Tim Zheng staying on as board chair. Apollo bought the revenue-intelligence startup Pocus in March, and at its ApolloNEXT event on 30 September it announced Builder Studio, which builds sales workflows from plain-language descriptions, an Intelligence Layer that ranks accounts and next steps, and Messaging OS for signal-driven email and ad campaigns; only the Intelligence Layer was available at launch. In September Salesforce also named Apollo a flagship data partner for Hunter, its outbound sales agent. The last priced funding round is still the August 2023 Series D: $100 million led by Bain Capital Ventures at a $1.6 billion valuation.
Pricing is per seat and runs on credits. An email reveal costs 1 credit and a phone number 8, credits are pooled across a team, and unused ones expire each billing cycle. The free plan gives 900 credits a year, granted monthly. Basic is $49 a seat a month billed annually or $65 monthly, Professional $79 or $99, and Organization $119 billed annually with a three-seat minimum.
On review sites, read 14 October 2026, G2 showed 4.7/5 from 9,844 reviews and Trustpilot 3.1 from 1,365, where Trustpilot's own summary of recent reviews flags customer service. The 98% email-accuracy claim is Apollo's own. Teams selling into ASEAN should test regional coverage on the free plan first.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Apollo.io's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Apollo.io unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Apollo.io directly →
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