Apollo.io
Sales platform with AI-powered prospecting
Overview
Apollo.io provides a unified sales engagement platform — 275M+ contact records, automated email sequences, AI lead scoring, conversation intelligence. Strong free tier; subscription tiers scale by export volume. Used by 30K+ sales orgs.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 20 May 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
Use cases
What you can produce with Apollo.io
- Build a targeted prospect list by filtering a 275M+ contact database on industry, title, company size, technology stack, and buying-intent signals.
- Launch multi-step outbound sequences that mix automated emails, call tasks, and LinkedIn touches with per-step reply and open tracking.
- Enrich and de-duplicate your existing CRM records with fresh job titles, company data, and verified email addresses.
- Reveal email addresses and direct-dial numbers for specific LinkedIn profiles using the Chrome extension while you browse.
- Call prospects through the built-in dialer and get AI-generated recordings, transcripts, and conversation summaries logged automatically.
- Score and prioritize inbound and outbound leads with AI models so reps work the accounts most likely to convert.
- Trigger automated plays — such as sequencing new leads or updating CRM fields — when a contact changes jobs or shows intent activity.
ASEAN Perspective
Apollo.io in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching together ZoomInfo plus a separate engagement tool, and the free and low-cost tiers make it accessible to startups and SMBs.
It suits SDR and growth teams doing outbound at volume; data accuracy varies by region and can require verification, and deliverability depends on disciplined sending. Its API and CRM integrations are decent but not best-in-class. ASEAN coverage is usable but thinner than for US/EU contacts, so expect more gaps in local data and verify against PDPA/GDPR consent rules for outreach.
What people say
Apollo.io is still independent and one of the most widely used sales platforms in 2026, combining a contact database in the hundreds of millions with sequencing, dialing, enrichment, and AI-assisted prospecting in one subscription. The review picture is unusually split: it holds a 4.7/5 on G2 from roughly 9,600 reviews, while its Trustpilot score sits at 2.9/5, where billing disputes, account suspensions, and data-quality complaints dominate. Both signals are real and describe different parts of the same product.
What users consistently praise is consolidation and value. Teams that previously stitched together a data vendor, an email sequencer, and a dialer report replacing the whole stack for a fraction of the cost, and the free tier is repeatedly called the most generous in the category. The filtering and intent-signal search is strong, the sequencing workflow is capable, and for US-based B2B contact data most reviewers find coverage genuinely good.
Data accuracy is the most persistent complaint everywhere. Practitioner reports across G2, Capterra, and Reddit describe email bounce rates from 15% to 35% depending on region and industry, with one widely shared r/coldemail account finding that a 2,000-contact 'verified' export yielded roughly 900 usable contacts after hard bounces and left-the-company replies. Coverage outside North America — Europe, APAC, LATAM — is noticeably weaker, phone numbers are expensive in credits and often wrong, and several users say the credit system pushes real spend well above the sticker price. Billing and cancellation friction is the other recurring sore point.
Apollo fits startups and SMB sales teams prospecting US markets that want an affordable all-in-one motion and are willing to run exports through a separate email verifier. Teams selling primarily into APAC or Europe, or those needing reliable direct dials, should benchmark Apollo's data against regional alternatives before committing to an annual plan.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Apollo.io's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Apollo.io unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Apollo.io directly →
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