Apollo.io vs Clay vs Amplemarket vs Cognism
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Apollo.io
B2B contact data, outreach and AI sales agents in one credit-based pla...
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Clay
AI data enrichment and GTM workflows for B2B prospecting
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Amplemarket
B2B data, buying signals, AI sequencing and deliverability in one plat...
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Cognism
Compliant B2B contact data with phone-verified mobiles, strongest in E...
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| RECATOOLS Score | 7.3 / 10 | 7.3 / 10 | 7 / 10 | 6.8 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | — | |||
| Pricing | Freemium | Freemium | Subscription | Contact |
| Free tier | Free plan: 900 credits per seat a year (75 a month), 2 sequences, 5 AI Assistant chats, 150 minutes of call recording, Gmail only | Free: 500 Actions and 100 Data Credits a month, unlimited seats, up to 200 rows per table | No free plan — every plan includes a free trial | No free tier; a free data sample and demo are offered |
| Paid from | $49/seat/month billed annually (Basic), or $65/seat/month billed monthly | $185/month (Launch, billed monthly), or $167/month billed annually | $600/mo Startup (annual term, 2 users) — Growth and Elite custom-quoted | Quote only — Standard and Pro packages (5 seats included, credit-based) |
| Has API | ✓ | ✓ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✓ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | 2015 | 2017 | 2019 | 2015 |
| Maker | — | — | — | Independent (Cognism Limited) |
| Verdict | Apollo.io remains the most complete low-cost outbound stack: contact data, sequencing, dialing, enrichment and now AI agents under one per-seat price, with a free plan that is genuinely usable for testing. The credit sys... |
Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ data providers in one place, layers AI research through Claygent, and lets teams build spreadsheet-style enrichment and outreach workfl... |
Amplemarket's distinguishing feature is deliverability built into the sequencer: per-mailbox SPF/DKIM/DMARC and blacklist monitoring, warmup and mailbox recommendations, alongside Duo agents that surface buying signals d... |
Cognism is a strong choice for sales teams prospecting in Europe, where its compliance stance and phone-verified mobiles stand out, and its new API and MCP access suit AI-driven workflows. Its connect-rate claims are its... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.