Clay vs Instantly.ai

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

Clay AI-powered sales prospecting and outreach Visit Instantly.ai High-volume cold-email and outbound-sales platform with AI reply agent... Visit
RECATOOLS Score 7.3 / 10 6.9 / 10
Capability 8
Value for money 6
Ease of use 5
ASEAN readiness 6
API quality 7
Pricing Subscription Subscription
Free tier Free trial available
Paid from Growth plan from ~$30/month
Has API
Open source
Free to use
Users 50,000+ sales teams
Founded 2017 2021
Maker Nils Schneider, Raul Kaevand
Verdict

Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows...

What this is for: Running high-volume outbound email campaigns with unlimited sending accounts, deliverability warmup, AI reply handling, and lead sourcing. Who this is for: Sales teams, lead-gen agencies, and founders...

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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.