Clay vs Instantly.ai
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Clay
AI data enrichment and GTM workflows for B2B prospecting
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Instantly.ai
Cold-email outreach priced by volume, with unlimited sending accounts
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| RECATOOLS Score | 7.3 / 10 | 6.9 / 10 |
| Capability | — | |
| Value for money | — | |
| Ease of use | — | |
| ASEAN readiness | — | |
| API quality | — | |
| Pricing | Freemium | Subscription |
| Free tier | Free: 500 Actions and 100 Data Credits a month, unlimited seats, up to 200 rows per table | 14-day free trial, no card required: 2 email accounts, 250 leads, 1,000 emails and 100 credits; no lasting free plan |
| Paid from | $185/month (Launch, billed monthly), or $167/month billed annually | $47/month (Outreach Growth, billed monthly), or $37.60/month billed yearly |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✗ |
| Users | — | 50,000+ sales teams |
| Founded | 2017 | 2021 |
| Maker | — | Nils Schneider, Raul Kaevand |
| Verdict | Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ data providers in one place, layers AI research through Claygent, and lets teams build spreadsheet-style enrichment and outreach workfl... |
For high-volume cold email, Instantly's model is hard to beat on price: unlimited sending accounts and warmup from $47 a month, plain published tiers, 20% off yearly, and lead data, AI agents and its own inboxes availabl... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.