Clay vs Apollo.io
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Clay
AI data enrichment and GTM workflows for B2B prospecting
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Apollo.io
B2B contact data, outreach and AI sales agents in one credit-based pla...
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| RECATOOLS Score | 7.3 / 10 | 7.3 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Freemium |
| Free tier | Free: 500 Actions and 100 Data Credits a month, unlimited seats, up to 200 rows per table | Free plan: 900 credits per seat a year (75 a month), 2 sequences, 5 AI Assistant chats, 150 minutes of call recording, Gmail only |
| Paid from | $185/month (Launch, billed monthly), or $167/month billed annually | $49/seat/month billed annually (Basic), or $65/seat/month billed monthly |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✓ |
| Users | — | — |
| Founded | 2017 | 2015 |
| Maker | — | — |
| Verdict | Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ data providers in one place, layers AI research through Claygent, and lets teams build spreadsheet-style enrichment and outreach workfl... |
Apollo.io remains the most complete low-cost outbound stack: contact data, sequencing, dialing, enrichment and now AI agents under one per-seat price, with a free plan that is genuinely usable for testing. The credit sys... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.