Coactive AI
Indexes media libraries by content to power search, moderation and contextual ads
Overview
Coactive is a multimodal AI platform that indexes video, images and audio by content, with custom concepts, for media, streaming and ad-tech companies. Its Context Studio (June 2026) turns analysed libraries into contextual signals for advertising. It is API-first, sold through AWS and Azure, with AWS Marketplace contracts from $75,000 a year.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 12 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Multimodal indexing of video, image and audio
- Custom concept definitions
- API access
- Billed through AWS
- Larger volumes and custom terms
- Context Studio for contextual advertising
- Proof of concept available
Use cases
What you can produce with Coactive AI
- Content-based indexing of video, image and audio libraries
- Search across media without existing tags or metadata
- Custom concept definitions applied across a whole library
- Automated content moderation at scale
- Contextual advertising signals through Context Studio
- API access with deployment through AWS or Azure
Coactive solves a real problem for owners of huge media libraries: understanding what is in every frame without tagging it by hand. Its move towards contextual advertising gives that engine a clear commercial use, and its custom concepts set it apart from generic vision APIs.
It is firmly enterprise. The published entry price on AWS Marketplace is $75,000 a year, and the value grows with the size of your library. Smaller teams should look at per-call vision and video APIs instead.
What we found
Coactive started as a way to search image and video archives by what is actually in them rather than by filenames and tags, and that indexing engine is still the core. What has changed is the pitch. The company now calls itself the contextual intelligence layer for modern media, and its main buyers are publishers, streamers and ad-tech firms that want every frame of their content described well enough to target ads, moderate uploads and find footage. Context Studio, launched in June 2026, is the product built for that: it turns an analysed video or image library into contextual signals that advertising systems can use.
Underneath, the platform indexes video, images and audio, lets a team define its own concepts, such as a brand or a kind of scene, and applies them across the whole library. Access is API-first, and deployment runs through the clouds large customers already use: Coactive signed a strategic collaboration agreement with AWS in November 2024 and has listed on Microsoft Azure since June 2025. Its best-known case study is Fandom, which the company says now moderates around 90 per cent of uploaded images automatically; that figure is Coactive's.
The company was started in 2021 in San Jose by Cody Coleman and Will Gaviria Rojas and has raised about $44 million, most of it a $30 million Series B in May 2024 co-led by Cherryrock Capital and Emerson Collective. An earlier version of this page dated that round to March 2026, which was wrong. It has appeared on the Forbes AI 50 list and has a staff of a little over thirty.
Pricing is more visible than most enterprise vendors make it. On AWS Marketplace the entry contract is $75,000 for twelve months, with overage charged per unit and private offers for anything larger; a proof of concept can be arranged through sales. Its AWS Marketplace rating is 4.2 from 17 reviews, imported from G2.
This is a tool for organisations with very large media libraries and a commercial reason to understand them. A small team with a few thousand assets will get more from a pay-as-you-go vision API.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Coactive AI's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Coactive AI unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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