Hightouch vs Improvado
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
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Improvado
AI marketing intelligence that connects 1,000+ data sources, harmonise...
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| RECATOOLS Score | 8.4 / 10 | 7.4 / 10 |
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| Pricing | Freemium | Freemium |
| Free tier | Basic Reverse ETL free tier: up to 2 active syncs, unlimited destinations and unlimited user seats | Free Limited plan: limited AI Agent and MCP access, 50 MCP actions a week |
| Paid from | Composable CDP and Agentic Marketing Platform are usage-based and quoted after a demo | MCP Only $100/month (self-serve); Advanced and Enterprise are quoted |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✓ |
| Users | Used by enterprise data and marketing teams across many organisations | Hundreds of enterprise brands and agencies globally; ~100 employees |
| Founded | 2019 | 2015 |
| Maker | Kashish Gupta (Co-CEO), Tejas Manohar (Co-CEO), Josh Curl (CTO) | Daniel Kravtsov (CEO), Dmitry Nasikanov (CTO) |
| Verdict | For companies that already keep customer data in Snowflake, BigQuery or Databricks, Hightouch is one of the strongest ways to put that data to work: 300+ destinations, audience building, identity resolution and, now, age... |
Improvado earns its place near the top of the enterprise marketing data stack for organisations that run complex multi-channel campaigns across dozens of ad platforms and need a single governed data layer feeding their B... |
| Full review → | Directory listing → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.