Zoho Zia

Zoho's built-in AI: free agents, its own LLM and predictive CRM

Business & Finance Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
7.2 / 10
Founded
2017
HQ
Chennai, India
Users
130M+ active users (Zoho Corp overall)
Launched
2015
Developer
Zoho Corporation Pvt. Ltd.

Overview

Zoho Zia is the AI across Zoho's apps: Zia Chat, predictive Zia Skills in CRM, and Zia Agents with a free low-code Agent Studio and 100+ prebuilt agents, running on Zoho's own Zia LLM or hosted Qwen and GLM models. Agents free up to 30M tokens a month; CRM Enterprise from $40 a user billed annually.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
Free
Zia Agents and Agent Studio free; Zoho-hosted LLMs free up to 30M tokens/month (then US$1 per 1M); external LLMs billed at vendor rates

What you can produce with Zoho Zia

  • Zia Chat across Zoho apps
  • Predictive CRM skills: deal predictions, anomalies, best time to contact
  • 100+ prebuilt Zia Agents
  • Zia Agent Studio low-code agent builder
  • Zia LLM in Zoho data centres
  • Zoho MCP server for ChatGPT and Claude
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RECATOOLS Verdict

Zia has become one of the most cost-effective ways to put AI agents into business software: building and running agents is free, Zoho-hosted models cover 30 million tokens a month before charging, and models run in Zoho's own data centres, which suits privacy-minded buyers. Zoho's Singapore regional base and Chennai headquarters make it a natural fit in Asia. The catch is that the most useful predictive CRM features still sit in the Enterprise and Ultimate editions. A strong choice for businesses already on Zoho; compare the agent features with Salesforce and HubSpot before switching for them alone.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Zia is the AI built into Zoho's business software, first introduced in Zoho CRM in 2017 and now spread across more than 60 Zoho apps. It comes in three parts. Zia Chat answers questions and drafts content inside apps such as CRM, Desk and Mail. Zia Skills are predictive features: in Zoho CRM, deal and lead predictions, anomaly detection on sales trends, best times to contact customers, reminders and a custom prediction builder, most of them only on the Enterprise and Ultimate editions. Zia Agents are the newest part: Zoho offers more than 100 prebuilt agents and Zia Agent Studio, a low-code builder for custom agents that can read email, draft replies and act across Zoho apps, plus an MCP server that connects ChatGPT or Claude to Zoho's APIs.

In July 2025 Zoho launched its own Zia LLM, trained from scratch on 128 Nvidia H100 GPUs in 1.3-billion, 2.6-billion and 7-billion-parameter sizes and run in Zoho's own data centres. Agents can also use Zoho-hosted open models from the Qwen and GLM families, or outside models such as OpenAI, Gemini and Claude with your own key.

Zoho Corporation began as AdventNet in New Jersey in 1996 and is now based in Chennai, India, with an Asia-Pacific headquarters in Singapore. Shailesh Kumar Davey is chief executive and co-founder Sridhar Vembu chief scientist; Zoho says it has more than 100 million users.

Building and running Zia Agents is free; you pay only for model use beyond the allowance. Zoho-hosted models are free up to 30 million tokens a month on the standard tier, then $1 per million, and the GLM 5 pro tier allows 20 million free, then $3 per million. Zoho CRM's predictive Zia features start with the Enterprise edition at $40 a user a month billed annually, or $50 monthly. In Zoho Desk, Zia comes with the Professional plan from $23 a user billed annually.

On G2, Zoho CRM rates 4.1 from 2,951 reviews; Zia's own listing, 4.0 from 27, reflects the older assistant.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Zoho Zia's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Zoho Zia unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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