HubSpot Breeze and Agent Hub
HubSpot's built-in assistant and outcome-priced AI agents
Overview
HubSpot's AI comprises Breeze Assistant, included on every plan, and Agent Hub (formerly Breeze Agents): Customer, Prospecting and Data agents plus beta agents and an agent builder, billed per outcome in HubSpot Credits — $0.50 per resolved conversation, $1 per lead, $0.10 per data answer.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Projects
- Can call agents
- Voice $0.50 per minute (beta)
- 50 credits per resolution
- 100 credits per lead
- Buyer intent $0.10 per company a month
- Custom signals $0.50 per company a month
- Custom agents at 1 credit per action unit
- Included: 500 / 3,000 / 5,000 a month by edition
- No rollover
Use cases
What you can produce with HubSpot Breeze and Agent Hub
- Breeze Assistant conversational assistant
- Customer Agent for chat, email and voice support
- Prospecting Agent for lead research and outreach
- Data Agent for record answers and enrichment
- Agent builder for custom agents
HubSpot's AI is now clearly split: a capable assistant every user gets, and a growing set of agents paid only when they deliver an outcome, such as a resolved support conversation or a researched lead. That pricing is easy to understand, though costs scale with volume and the Customer Agent needs a Professional or Enterprise plan. Several agents are still in beta, and independent reviews are few. A natural add-on for HubSpot customers; not a reason to adopt HubSpot on its own.
What we found
HubSpot's AI, launched under the Breeze name at INBOUND in September 2024, is now organised in two parts. Breeze Assistant, the conversational assistant formerly called Copilot, is included with every HubSpot plan, including the free tools: it answers questions about CRM data, drafts content and runs projects, which replaced custom assistants in July 2026, and since the Fall 2026 update it hands tasks to the right agents. Agent Hub, formerly Breeze Agents, holds the agents themselves: a Customer Agent that resolves support conversations by chat, email and, in beta, voice; a Prospecting Agent that researches leads and writes outreach; a Data Agent that answers questions about records and enriches company data; Content, Knowledge Base, Nurture, Revenue and Campaign agents in beta; and an agent builder, formerly Breeze Studio, for custom agents. The Fall 2026 release also added Marketing Studio, a self-updating Smart CRM and a ChatGPT Ads integration.
HubSpot, Inc. is based in Cambridge, Massachusetts, and says it has more than 306,000 customers; its own figures claim that Pro and Enterprise customers using its AI generate more qualified leads and win more deals.
Agents are paid for per outcome through HubSpot Credits, on top of a HubSpot subscription. The Customer Agent costs $0.50 per resolved conversation — one not handed to a human within 72 hours — and $0.50 per minute of voice, and needs a Professional or Enterprise plan. The Prospecting Agent costs $1 per lead and Data Agent answers $0.10 each, on Starter plans and above. Starter, Professional and Enterprise plans include 500, 3,000 and 5,000 credits a month, which do not roll over; more cost $10 per 1,000, or $0.01 each.
On G2, HubSpot's Agent Hub listing rates 4.3 from 32 reviews, with praise for ease of use and some users finding the range of features overwhelming. It suits businesses already running sales, marketing and service on HubSpot.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including HubSpot Breeze and Agent Hub's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with HubSpot Breeze and Agent Hub unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to HubSpot Breeze and Agent Hub directly →
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