Affinity

Relationship intelligence CRM

Business & Finance Enterprise Has API
Researched · Published
RECATOOLS Score
7.3 / 10
Capability
8
Value for money
6
Ease of use
7
ASEAN readiness
6
API quality
6
Founded
2014
HQ
San Francisco, California, USA
Users
Launched
Developer

Overview

Affinity is a relationship-intelligence CRM purpose-built for venture capital, investment banking and M&A — automatically captures email, calendar and intro data without manual entry. Used by Bain Capital, Kleiner Perkins, NEA and other major investors.

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Use cases

Investor CRM Deal-flow management Network mapping
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ASEAN Perspective

Affinity in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

Affinity is a relationship-intelligence CRM built for venture capital, private equity, investment banking, and other relationship-driven dealmaking. Its strength is automatic relationship capture: it ingests email and calendar data to map who knows whom and surface warm intros, removing most manual data entry that kills traditional CRMs. For deal teams it is a clear category leader.

The caveats are price and fit: it is premium, quote-based, and overkill for general sales orgs that would be better served by a standard CRM. The AI/relationship-intelligence layer is the differentiator rather than broad customisation. ASEAN access works via global accounts; data residency is North-America/EU centric. It offers an API for integration but the product is workflow-led. Excellent within its niche, expensive outside it.

Independent AI-assisted assessment by RECATOOLS.

About this listing

Researched on
Published on

This entry was compiled from publicly available data including Affinity's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Affinity unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to Affinity directly →

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