Yalo
AI-agent WhatsApp commerce platform for Coca-Cola, Nestlé, Unilever
Overview
Yalo is a San Francisco-headquartered conversational-commerce platform, founded in Mexico, that lets large consumer and B2B brands sell, market and support customers over WhatsApp using AI sales agents; pricing is enterprise-quote only.
What you can produce with Yalo
- AI sales agents for WhatsApp ordering and upsell flows
- Visual drag-and-drop Flow Builder for conversation design
- Product catalog, price list and FAQ upload for in-chat browsing
- B2B distributor and CPG-focused commerce automation
- Customer support automation over WhatsApp and Messenger
- Enterprise integrations for large retail/CPG deployments
ASEAN Perspective
Yalo in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Yalo built its business on a real insight: in Latin America and other WhatsApp-first markets, commerce increasingly happens inside a chat thread, not a storefront. Its AI agents run ordering, upsell and support flows at the scale that matters to CPG distributors — Coca-Cola FEMSA, Nestlé, Unilever, Grupo Coppel, Banco Azteca — and the company claims reach across 100 million consumers and 2.5 million merchants.
This is enterprise software: quote-based pricing, no free tier, no self-serve signup, and around 338 employees behind roughly $97 million raised across five rounds since 2015. If you're a large brand running high-volume WhatsApp commerce in emerging markets, the case for Yalo is strong. Smaller teams or anyone wanting a lighter, budget-friendly customer-engagement suite across multiple channels are better served by Zendesk, Zoho SalesIQ or Zenvia.
What people say
Yalo was founded in 2015 by Javier Mata and is now headquartered in San Francisco, though its client base and commercial center of gravity stay firmly in Latin America. It describes its category as "conversational commerce" or "c-commerce" — AI sales agents operating inside WhatsApp and, to a lesser extent, Facebook Messenger.
Funding has come in steady enterprise-scale rounds: a $50 million Series C in May 2021 led by B Capital Group (co-founded by Eduardo Saverin), bringing total raised to $75 million at the time, followed by a $20 million Series C extension in December 2023. Third-party trackers now put cumulative funding at roughly $97 million across five rounds from six investors. Notably, the 2021 round was explicitly earmarked to deepen Yalo's presence in both Latin America and Southeast Asia, one of the few concrete signals of ASEAN ambition among these five entries. As of May 2026, Yalo reported around 338 employees.
On the product side, brands upload catalogs, price lists, shipping policies and FAQs, then use a visual drag-and-drop Flow Builder to script the conversation a customer has while browsing, ordering and paying — all without leaving WhatsApp. Scale claims are large: the company says its platform reaches over 100 million consumers and 2.5 million merchants. Named enterprise clients span Coca-Cola, Coca-Cola FEMSA, Nestlé, Mondelez, Unilever, Walmart, Grupo Coppel, Banco Azteca and GPA — a roster that skews heavily toward consumer packaged goods and retail distribution, the use case Yalo is most associated with.
Third-party buyer guides (SaaSCounter, SoftwareWorld, Serchen) consistently frame Yalo as strongest for large CPG, retail and financial-services companies running high-volume WhatsApp sales in mobile-first, emerging markets, with reviewers noting real satisfaction from that segment. The same guides just as consistently steer smaller or budget-conscious buyers toward alternatives like Zenvia, Zoho SalesIQ or Zendesk, since Yalo has no free plan and requires a sales conversation to get pricing at all — a friction point that shows up repeatedly in independent write-ups rather than on Yalo's own site.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Yalo's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Yalo unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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