Salesforce Einstein
Salesforce's predictive CRM AI, with its generative side now sold as Agentforce
Overview
Salesforce Einstein is the predictive AI built into Salesforce: lead and opportunity scoring, forecasting, conversation insights, bots and prediction builder. Its generative and agent features, including the former Einstein Copilot, now ship under the Agentforce brand and are priced in Flex Credits, per conversation or as per-user add-ons.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Agent actions 20 credits, voice actions 30
- Customer- and employee-facing agents
- Usage tracked in Digital Wallet
- Pay per conversation as you scale
- Digital Wallet
- Agentforce access for every employee
- Limited Salesforce CRM objects
- Metered employee agent usage
- Unmetered Agentforce usage for employees
- Full suite of predictive, generative and agentic AI
- AI-powered analytics and Prompt Builder
- Unmetered Agentforce usage for employees
- Industry-specific AI
- Everything in the Sales and Service Cloud add-ons
- Agentforce add-on included
- 2.75M Flex Credits per org per year
Use cases
What you can produce with Salesforce Einstein
- Leads and opportunities scored inside Salesforce with Einstein Lead Scoring and Opportunity Scoring
- Revenue forecasts from Einstein Forecasting and deal risks from Opportunity Insights
- Competitor mentions, objections and pricing questions flagged across sales calls by Einstein Conversation Insights
- Custom predictions on Salesforce fields built with Einstein Prediction Builder
- AI-drafted sales emails, call summaries and service replies grounded in CRM records
- Customer- and employee-facing agents built in Agentforce Builder and billed per action or conversation
Einstein's predictive features, from lead and opportunity scoring to forecasting and call insights, are mature and native to the CRM, which is their whole appeal. Anything generative or agentic is now Agentforce, priced at $500 per 100,000 Flex Credits, $2 a conversation or $125 a user a month for the add-ons.
The value depends entirely on already running Salesforce with well-kept data, and partner surveys in 2026 still described Agentforce adoption as slow. Sensible for committed Salesforce customers; not an option for anyone else.
What we found
Salesforce Einstein was introduced in September 2016 as an AI layer embedded across Salesforce's clouds, and for most of a decade it was the name on almost everything Salesforce did with AI. That is no longer the case. The generative and agent features have moved under the Agentforce brand: Salesforce's own Einstein platform notices, published 22 May 2026, list Agentforce Assistant as formerly Einstein Copilot and Agentforce for Flow as formerly Einstein for Flow. At Dreamforce on 15 September 2026 Salesforce added AIforce, a layer that brings Salesforce data and agents into Claude, Slack and other interfaces, and its main AI page now leads with AIforce and does not mention Einstein at all.
What still carries the Einstein name is mostly the predictive core: lead scoring, Einstein Opportunity Scoring and Opportunity Insights, Einstein Forecasting, Einstein Conversation Insights for flagging moments in sales calls, Einstein Bots, Prediction Builder and Einstein for Formulas. These run inside the CRM with no integration work, which remains their main advantage for organisations already on Salesforce.
Buying the newer AI means reading the Agentforce price list. Flex Credits cost $500 per 100,000, with a standard agent action drawing 20 credits and a voice action 30, and customer-facing agents can instead be billed at $2 a conversation. Per-user add-ons for Sales, Service and Field Service cost $125 a user a month, industry versions $150, and Agentforce Max Editions start at $550 a user a month with 2.75 million Flex Credits per org a year. Earlier versions of this page showed $550 as the price of a credit pack, which it is not.
Adoption is the open question. In August 2026 The Register reported a TD Cowen survey of Salesforce partners in which none named Agentforce as a driver of bookings, while Marc Benioff told analysts that Agentforce annual recurring revenue had passed $1 billion. A practitioner poll and a G2 rating quoted here before could not be traced and have been removed.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Salesforce Einstein's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Salesforce Einstein unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Salesforce Einstein directly →
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