Hailuo AI 海螺 (MiniMax)
MiniMax's AI video studio, now running the open-weight H3 model
Overview
Hailuo AI (海螺视频 in China) is MiniMax's consumer creative platform for AI video, images and audio, built on MiniMax's own models, now led by the open-weight MiniMax H3. MiniMax renamed its former 海螺AI chat assistant in 2025 and kept the Hailuo name for video; the company has been listed in Hong Kong since January 2026.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Up to 16 videos (Hailuo 2.0, 512p, 6s)
- Up to 200 images with Image 01
- 1,000 credits a month
- 6-second 1080P video
- Watermark-free downloads
- Up to 5 queued tasks, run one at a time
- 4,500 credits a month
- 10-second 1080P video
- Watermark-free downloads
- 2 tasks in parallel
- 10,000 credits a month
- 10-second 1080P video
- 2 tasks in parallel
- 12,000 credits a month
- Unlimited Hailuo 01 generation
- 10-second 1080P video
- 20,000 credits a month
- Unlimited Hailuo 01 and 02 generation
- Credits usable with the agent
Use cases
What you can produce with Hailuo AI 海螺 (MiniMax)
- Text-to-video and image-to-video clips with native stereo sound from MiniMax H3, up to 2K and 15 seconds
- Character- and subject-consistent video from uploaded reference images
- AI images from Hailuo Image 01 and third-party image models on the same account
- Multi-step creative projects run by the Hailuo agent or the MiniMax Design desktop studio
- Per-second H3 video generation through the MiniMax API for developers
- Self-hosted H3 video generation from the open weights, outside excluded territories
ASEAN Perspective
Hailuo AI 海螺 (MiniMax) in Southeast Asia
海螺视频是国产文生视频最具国际声量的产品之一。Talkie/Hailuo 角色 AI 在东南亚已积累 C 端用户。
Hailuo is a strong, fast-moving video generator. MiniMax H3 adds native stereo audio, 2K output and 15-second clips, the API rates are published per second, and the H3 weights are open for most of the world. Plans start at $14.99 a month and promotions often cut that.
Read the details before committing. The subscription FAQ lags the current models, the H3 licence excludes the EU, UK, South Korea and US, and a Hollywood studios' copyright suit over Hailuo cleared a dismissal motion in May 2026. Good value for creators; commercial users should check licence and IP exposure first.
What we found
Hailuo (海螺) is MiniMax's consumer creative brand, and it now means video. 海螺AI launched in May 2024 as a chat assistant on MiniMax's own models and added video generation that autumn; in 2025, Huxiu reported, MiniMax gave the Hailuo name to the video business and renamed the assistant MiniMax. Today hailuoai.video, internationally, and hailuoai.com, in China as 海螺视频, offer text-, image- and reference-to-video, images, audio and an agent mode, and MiniMax also sells MiniMax Design, a desktop studio that orchestrates the same models.
The flagship is MiniMax H3, published with open weights in late July 2026: one model that reads text, images, video and audio and generates video with native stereo sound at up to 2K resolution and 15 seconds. Hailuo 2.3 and 02 now sit under legacy models on MiniMax's API price sheet, where H3 costs $0.08 a second at 768P and $0.13 at 2K. The H3 community licence excludes the EU, the UK, South Korea and the US, which need a separate application, and requires written authorisation above US$20 million of yearly revenue. The Hailuo site also offers some third-party image models.
Consumer plans run on credits. The subscription page's own FAQ lists Standard at $14.99 a month for 1,000 credits, Pro at $54.99, Master at $94.99, Ultra at $124.99 and Max at $199.99, with frequent promotional discounts, though that FAQ still describes the older 01 and 02 models. Monthly plan credits reset each billing cycle, and purchased top-up credits expire after a year. International service is contracted with Nanonoble Pte. Ltd. in Singapore.
MiniMax listed in Hong Kong on 9 January 2026 under stock code 0100, pricing at HK$165 a share; Yicai Global reported the shares closed 103% higher that day. Disney, Universal and Warner Bros. Discovery sued MiniMax over Hailuo in September 2025, and in May 2026 the US District Court for the Central District of California refused to dismiss the case.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Hailuo AI 海螺 (MiniMax)'s official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Hailuo AI 海螺 (MiniMax) unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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