Sembly AI vs Otter.ai vs Avoma vs Read AI
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Sembly AI
Meeting capture that turns client knowledge into branded decks and pro...
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Otter.ai
Live meeting transcripts, summaries and AI meeting agents
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Avoma
AI meeting assistant with scheduling, call scoring and deal-risk add-o...
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Read AI
Meeting AI that scores your engagement, not just your notes
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| RECATOOLS Score | 7 / 10 | 7.3 / 10 | 7.8 / 10 | 7 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Freemium | Subscription | Freemium |
| Free tier | Free plan (labelled "Free Trial"): 1 user, 750 credits a month plus 1,750 one-time bonus credits, 1 meeting hour, 5 clients, 2 months of history | 300 transcription minutes a month, 30 minutes per conversation, 3 lifetime file imports, 20 AI Chat queries a month | 14-day trial of the Organization plan with all add-ons, no card required; no permanent free plan (view-only users are free) | Free: 5 meeting transcripts/mo, summaries, search, meeting coach, basic integrations, meetings up to 1 hour; no card needed |
| Paid from | $10/month (Basic, 1 user, billed annually) or $17 billed monthly | $8.33/user/month billed annually, or $16.99 month to month (Pro) | $19 per recorder seat a month billed annually (Startup; $29 month to month) | Pro from $15/user/mo billed annually (monthly costs more) |
| Has API | ✓ | ✓ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✓ | ✗ | ✓ |
| Users | — | 35m+ users | 1,000+ organisations; tens of thousands of individual users | — |
| Founded | 2021 | 2018 | 2017 | 2021 |
| Maker | — | Sam Liang, Yun Fu | Aditya Kothadiya (CEO), Devendra Laulkar, Albert Lai | — |
| Verdict | Sembly still does solid meeting capture, notes and tasks across the four main video platforms, but its 2026 rebuild is aimed elsewhere: per-client workspaces with brand packages that let it draft decks, proposals and cas... |
Otter remains one of the most complete meeting notetakers: live transcripts with speaker labels, summaries, action items, an AI chat across your meeting history and, on higher plans, CRM sync and agents. The free plan is... |
Avoma is a well-rounded, plainly priced alternative to enterprise conversation-intelligence suites: one seat covers recording, transcription, AI notes, follow-ups and CRM sync, scheduling is built in, and coaching and fo... |
A transcript tells you what was said, not how the room felt — that is the wedge Read AI works. On top of Zoom, Meet and Teams transcription it adds sentiment, talk time and engagement highlights, then extends search acro... |
| Full review → | Full review → | Directory listing → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.