Affinity vs Apollo.io vs Salesforce Einstein vs HubSpot Breeze

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

	Affinity Relationship intelligence CRM Visit	Apollo.io Sales platform with AI-powered prospecting Visit	Salesforce Einstein Salesforce's AI layer across the platform Visit	HubSpot Breeze HubSpot's AI assistant suite across CRM Visit
RECATOOLS Score	7.3 / 10	7.3 / 10	7 / 10	7 / 10
Capability	8	7	8	7
Value for money	6	8	5	6
Ease of use	7	7	6	8
ASEAN readiness	6	6	6	6
API quality	6	7	8	6
Pricing	Enterprise	Freemium	Enterprise	Subscription
Free tier	—	—	—	—
Paid from	—	—	—	Customer Agent $0.50/resolution; Prospecting $1/lead; credits $10/1k
Has API	✓	✓	✓	✓
Open source	✗	✗	✗	✗
Free to use	✗	✓	✗	✗
Users	—	—	—	—
Founded	2014	2015	2016	2024
Maker	—	—	—	—
Verdict	Affinity is a relationship-intelligence CRM built for venture capital, private equity, investment banking, and other relationship-driven dealmaking. Its strength is automatic relationship capture: it ingests email and ca...	Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching to...	Einstein is Salesforce's AI layer woven through its CRM clouds — predictive scoring, generative email/case replies, analytics and, increasingly, autonomous agents (Agentforce). For organisations already standardised on S...	Breeze is HubSpot's AI layer woven across its CRM, marketing, sales, and service hubs, spanning a Copilot assistant, autonomous Agents (prospecting, customer service, content), and data-enrichment tools. Its strength is...
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.