Business 5 min read

Ultrajaya Buys Frisian Flag and Loses Control of Itself

A Rp14.57 trillion share issue hands FrieslandCampina the largest single holding in the company buying its Indonesian dairy business.

Eva Chin
Business & Chinese Culture Correspondent
Published 21 Sep 2026, 7:08 AM (SGT)
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Six glass milk bottles standing on a brick windowsill in monochrome Six glass milk bottles standing on a brick windowsill in monochrome Photo by Suzy Hazelwood on Pexels
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21 SEP 2026 — PT Ultrajaya Milk Industry and Trading Company will issue up to 7.88 billion new shares to acquire all of PT Frisian Flag Indonesia, a transaction the company values at Rp14.57 trillion. Once the shares are issued, FrieslandCampina's holding company will hold the largest single stake in the company that bought it.

That is not a paperwork detail. It is the shape of the deal.

What the transaction actually does

Ultrajaya is not paying cash. The mechanism is an inbreng, an Indonesian structure in which shareholders contribute assets to a company as non-cash capital and receive newly issued shares in return. Frisian Flag Indonesia's owners hand over their shares; Ultrajaya hands back paper in itself.

The vehicle is Ultrajaya's fourth rights issue, up to 7.88 billion new shares at Rp2,150 each, raising a headline Rp16.92 trillion of which about 86 per cent is allocated to the acquisition. The plan was disclosed on 18 September and goes to an extraordinary general meeting on 27 October.

Who ends up owning what

Three holders contribute Frisian Flag Indonesia. FrieslandCampina International Holding, the Dutch dairy cooperative's holding company, owns 78.09 per cent of it and takes 5.29 billion new Ultrajaya shares. Blue Waves Group Ventures, at 16.91 per cent, takes 1.15 billion. PT Bahtera Wiraniaga Internusa, at 5 per cent, takes 338.8 million.

FrieslandCampina's holding company would emerge with 30.81 per cent of Ultrajaya if only the existing Frisian Flag shareholders take up their rights, or 28.95 per cent if every Ultrajaya shareholder exercises. Sabana Prawirawidjaja, who co-founded Ultrajaya and controls it today with 53.17 per cent, would fall to 32.19 per cent.

Rp14.57tValue placed on Frisian Flag Indonesia
53.17% to 32.19%The founding family's stake in Ultrajaya
30.81%FrieslandCampina's holding after the issue
Rp2,150Price per new share in the fourth rights issue

The two businesses being combined

For the seven months to 31 July 2026, Frisian Flag Indonesia booked revenue of Rp7.79 trillion and net profit of Rp439.5 billion. Ultrajaya booked revenue of Rp6.42 trillion and net profit of Rp1.22 trillion.

Frisian Flag sells more and keeps less. Ultrajaya converted about 19 per cent of revenue into net profit on those figures; Frisian Flag converted about 5.6 per cent, a gap of more than three times. Both ratios are our arithmetic from the reported seven-month numbers, not figures either company published.

So the smaller, more profitable business is the acquirer on paper, while the larger, thinner one brings its parent onto the register. Whether the combined company holds Ultrajaya's margin or drifts toward Frisian Flag's is a question the filing does not answer.

Why this shape and not a takeover

A straightforward purchase of Frisian Flag Indonesia would have required Ultrajaya to find Rp14.57 trillion. It did not have that, and raising the money as debt against a company earning Rp1.22 trillion in seven months would have been a different proposition.

Paying in its own equity avoids the cash and moves the cost onto the share register, where existing holders bear it through dilution rather than the balance sheet bearing it through borrowing. That is a legitimate way to buy something larger than yourself. It also means control is the currency.

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Both companies are to keep their own brands, portfolios and organisations. Ultrajaya stays listed in Jakarta, keeps its head office and operations in Bandung, and Sabana Prawirawidjaja remains President Director. The structure was first reported in detail by DealStreetAsia.

What has not been settled

The extraordinary general meeting on 27 October has to approve it, and the rights issue has to be taken up. The two scenarios in the filing differ by nearly two percentage points of FrieslandCampina's eventual stake, which is decided by how many existing Ultrajaya holders write a cheque to avoid being diluted.

Neither outcome leaves the founding family in control. Whether the incoming holder ends up at 28.95 or 30.81 per cent will be settled only after the subscription closes.

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Eva Chin
Business & Chinese Culture Correspondent

Eva Chin covers business and commerce in Southeast Asia for RECATOOLS, alongside Chinese cultural practice and education.

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