Zapier AI

Agents, Copilot and MCP across Zapier's 9,000-plus app integrations

Agents & Automation Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
7.6 / 10
Capability
7.5
Value for money
6.5
Ease of use
8.5
ASEAN readiness
6.5
API quality
7.5
Founded
2023
HQ
San Francisco, California, USA
Users
6m+ users
Launched
2011 (AI features 2023)
Developer
Zapier, Inc.

Overview

Zapier AI is the AI layer of the Zapier automation platform: Copilot builds workflows from plain English, AI steps run models inside Zaps, Zapier Agents act across connected apps, and Zapier MCP lets external assistants call more than 30,000 actions. AI usage is billed from the same task pool as other steps, with Agents and Chatbots sold as add-ons.

Advertisement

Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
$0
100 tasks a month
  • Unlimited Zaps, Tables and Forms
  • Two-step Zaps
  • Zapier Copilot
Team
$103.50/month
2,000 tasks; $69/month billed yearly
  • 25 users
  • Shared Zaps, folders and app connections
  • SAML SSO
  • Priority support
Enterprise
Contact sales
Organisation-wide deployment
  • Unlimited users
  • Advanced admin permissions and app controls
  • Annual task limits and observability
  • Technical Account Manager
Agents Pro (add-on)
$50/month
$33.33/month billed annually ($400/year)
  • 1,500 activities a month
  • Live data sources
  • Web browsing
  • Chrome extension
Chatbots Pro (add-on)
$13.33/month
Billed annually ($160/year)
  • Up to 5 chatbots
  • Connect your own API key for more models
  • Embed a chatbot on your website

Use cases

Workflow building AI-assisted Zaps App integration

What you can produce with Zapier AI

  • Zaps built from a plain-English description with Copilot
  • AI steps inside Zaps that draft, summarise, extract or route data, with a choice of model tier
  • Zapier Agents that act across connected apps on command or on a schedule
  • Claude, ChatGPT or Cursor connected to 30,000+ Zapier actions through Zapier MCP
  • Customer-facing AI chatbots built on your own content with Zapier Chatbots
  • A task-usage estimate for AI workflows using the published per-step rates
Advertisement
RECATOOLS Verdict

Zapier's AI tools are strongest where its integrations are: an assistant connected through MCP, or an AI step inside a Zap, can reach 9,000+ apps without custom code, and Copilot lowers the bar for building the workflow in the first place. Every plan, including Free, can use Agents, Chatbots, Canvas and MCP within its limits.

The catch is cost visibility. AI steps cost one, three or five tasks depending on the model tier, MCP calls cost two, and Agents are metered separately in activities. Model the task count of an AI-heavy workflow before moving it to production.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Zapier AI is the AI layer across Zapier, the long-running no-code automation platform from Zapier, Inc. Its AI work began in 2023 with one of the first ChatGPT plugins and a Natural Language Actions API and now has three main parts. Zapier Agents, which grew out of Zapier Central, an AI-bot workspace released in public preview in March 2024, are AI teammates that act across connected apps on command or on a schedule; Zapier describes them as generally available after a May 2025 redesign. Copilot, launched at the ZapConnect conference in September 2025, builds workflows from a plain-English description. Zapier MCP lets assistants such as Claude, ChatGPT and Cursor call Zapier actions; the vendor counts more than 30,000 actions across 9,000+ apps.

The 2026 change to understand is billing. AI steps, code and the SDK now draw on the same task pool as ordinary Zap steps, and the rate is not flat: an AI step costs one task on a standard model, three on an advanced one and five on a premium one, an MCP call costs two, and a Lead Router step five. Filters, formatters, paths, delays, Tables and Forms use none. Agents and Chatbots sit outside the pool as separately metered add-ons: Agents are free for 400 activities a month, and Agents Pro buys 1,500 for $50 a month, or $33.33 a month billed annually.

Platform plans are priced by task volume. Free covers 100 tasks a month and two-step Zaps. Professional starts at $29.99 a month for 750 tasks, or $19.99 billed yearly, and Team at $103.50 a month, or $69 billed yearly, for 25 users. Earlier versions of this page put the Agents add-on at $25 a month and quoted a Trustpilot score and a 30% agent failure rate that we could neither trace nor read today.

For teams already living in SaaS tools, Zapier is a quick way to put AI inside working processes without code. Model choice now drives cost directly, so estimate tasks per run before scaling an AI-heavy Zap.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • Zapier connects over 6,000 apps — the largest integration ecosystem of any automation platform.
  • The Zapier AI features were added to an existing platform used by 6 million people, giving them instant distribution that standalone AI tools would take years to achieve.
  • Zapier processes over 3 billion tasks per month, making it one of the largest automation platforms in the world.

Frequently asked questions

Zapier has a free tier with 100 tasks/month. AI features are included but consume tasks from your plan.
Primarily GPT-4 for AI steps, with some features using other models.
No. Zapier is specifically designed for non-technical users.
Zapier is easier to use with more pre-built integrations. n8n is self-hostable and more customisable for technical users.
Yes. The AI Chatbot Builder creates chatbots connected to your Zapier integrations.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Zapier AI's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Zapier AI unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to Zapier AI directly →

Spotted something out of date? Suggest an update →

Advertisement