Ema

AI Employees for enterprise HR, IT and finance workflows

Agents & Automation Enterprise Has API
Researched · Published · Reviewed
RECATOOLS Score
7.8 / 10
Capability
8.5
Value for money
6.5
Ease of use
7.5
ASEAN readiness
6
API quality
7.5
Founded
2023
HQ
Mountain View, California, USA
Users
Enterprise clients across fintech, legal, healthcare and e-commerce, including Moneyview
Launched
Emerged from stealth March 2024
Developer
Surojit Chatterjee (CEO, ex-Coinbase CPO, ex-Google VP Product) and Souvik Sen (CTO, ex-Okta VP Engineering, ex-Google ML Engineering Lead)

Overview

Ema is a Mountain View company selling AI Employees, agents that automate HR, IT and finance work across more than 250 enterprise systems. Its EmaFusion layer routes each request across more than 100 language models. Pricing is quote-based and outcome-based, with a no-card trial at try.ema.ai.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 19 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Use cases

Customer support automation: deflecting 70%+ of inbound tickets with AI agents that handle query-to-resolution end-to-end HR and employee experience: automating hire-to-retire workflows including onboarding queries, leave processing, and policy FAQs Finance operations: procure-to-pay lifecycle automation covering invoice processing, expense reconciliation, and vendor queries Healthcare prior authorisation: reviewing patient records and insurance eligibility to cut administrative burden on clinical staff Sales and revenue operations: automating pipeline updates, proposal generation, and CRM data hygiene across Salesforce and similar systems

What you can produce with Ema

  • An employee help assistant answering HR, IT and payroll questions inside Teams, Slack or voice
  • Automated onboarding, benefits, access-management and ticketing workflows from the HR, IT and Finance hubs
  • Payroll, timesheet and expense processing handled by pre-trained finance agents
  • Custom agents built from a plain-language description, without engineers
  • Requests routed across 100+ language models by EmaFusion to balance accuracy and cost
  • Audit trails and human-approval steps on every agent decision
  • Deployment in Ema's cloud, single-tenant, on premises or fully air-gapped
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ASEAN Perspective

Ema in Southeast Asia

Ema is US-headquartered with no publicly documented ASEAN offices or local data centres, but SCB 10X — the venture arm of Thailand's Siam Commercial Bank — participated in its Series A, signalling deliberate interest in Southeast Asian financial services. The platform's cloud-agnostic and on-premise deployment options make it viable for APAC enterprises with strict data-residency requirements, and compliance with ISO 27001 and HIPAA is relevant for Singapore's MAS-regulated financial sector. However, as of mid-2026 there are no named ASEAN customer case studies and no stated support for regional languages such as Bahasa Melayu or Thai, making it an early-stage opportunity rather than a proven ASEAN play.

RECATOOLS Verdict

Ema is a credible enterprise agent platform with a narrower focus than before: HR, IT and finance hubs with ready-made agents, 250-plus integrations, and deployment options up to air-gapped installs. EmaFusion, its multi-model router, comes with a published paper, though Ema wrote it and partly chose the test set.

The customer results, including Wipro's 240,000-employee rollout, are Ema's own reporting, and prices only come after a demo. With $140 million raised and SCB 10X among its investors it has the backing to expand in ASEAN. Shortlist it for HR and IT service automation; insist on a pilot with your own numbers.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Ema, short for Enterprise Machine Assistant, sells what it calls AI Employees: agents that take on routine work inside a company's existing systems. It started in California in early 2023 under Surojit Chatterjee, formerly Coinbase's chief product officer, came out of stealth in 2024, and is run by Ema Unlimited, Inc. from Mountain View. Its pitch has narrowed. The home page now leads with HR, IT and Finance, and on 1 September 2026 Ema launched hubs for each, with ready-made agents for onboarding, benefits, access and asset management, ticketing, payroll and expenses. A tool called Autopilot, still in early access, builds and maintains agents from a plain-language request.

Under the agents sits EmaFusion, a router that sends each request to a mix of more than 100 models. Ema published the method on arXiv, reporting 94.3% accuracy against 91.7% for the best single model and a 17-point gain over GPT-4 at under a twentieth of the cost. The authors are Ema staff, the chief executive among them, and the 1,567-question test set mixes public benchmarks with Ema's own enterprise tasks; its product page quotes different figures again.

The customer evidence is vendor-published. Ema says its Wipro assistant serves 240,000 staff and handles about 2.9 million queries a year, and that Moneyview saw over 70% of support tickets answered automatically, a figure from the first weeks of a pilot. Its security page lists SOC 2 Type II, several ISO standards, HIPAA and GDPR, with single-tenant, on-premises and air-gapped deployment.

Money is not the constraint. Ema raised a $50 million Series A in 2024, with Wipro Ventures and Thailand's SCB 10X among the backers, and a $77 million Series B led by Creaegis in September 2026 took the total to $140 million, with APAC expansion named as a use of funds. Prices are not published: Ema describes them as outcome-based and quotes after a demo, though a trial needs no credit card.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • EmaFusion routes tasks across 100-plus LLMs and claims 94.3% accuracy at roughly $5.21 per 1,000 prompts — about a quarter of the market average cost.
  • Co-founder Surojit Chatterjee led Coinbase's 2021 IPO as Chief Product Officer and holds approximately 40 US patents in machine learning and adtech.
  • Ema is certified to ISO 42001 — the world's first AI management system standard — making it one of only a handful of enterprise AI vendors with this accreditation.
  • Within weeks of launch, Ema joined Microsoft's exclusive Pegasus Program for high-performing B2B startups, unlocking co-selling access to Microsoft's enterprise customer base.

Frequently asked questions

Ema is designed to handle repetitive, high-volume workflow tasks autonomously — such as deflecting 70%+ of support tickets or processing invoices — freeing human staff for higher-value work rather than eliminating roles outright. Enterprises control which tasks agents handle and maintain human-in-the-loop checkpoints.
EmaFusion is a model-routing and ensemble system that dynamically distributes sub-tasks across 100-plus public and private LLMs — selecting the best model per task for accuracy, cost, and latency. Ema claims this achieves 94.3% accuracy on enterprise benchmarks at roughly a quarter of GPT-4-era market average costs.
Yes. Ema offers three deployment modes: multi-tenant SaaS, single-tenant enterprise cloud, and fully on-premise (customer-hosted, including air-gapped environments). This is particularly relevant for healthcare and BFSI clients with strict data-residency or compliance requirements.

About this listing

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This entry was compiled from publicly available data including Ema's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Ema unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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