Textio

Bias-aware writing guidance for feedback, job posts and interviews

Business & Finance Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
7 / 10
Founded
2014
HQ
Seattle, Washington, USA
Users
1,300+ enterprise customers
Launched
2014
Developer
Jensen Harris, Kieran Snyder

Overview

Textio is a Seattle HR software company whose AI guides managers writing performance feedback (Textio Feedback) and recruiters writing job posts and outreach (Textio Recruiting), flagging biased or vague language. Its newer Lavalier platform structures and transcribes interviews and builds evidence-based debriefs. Textio pricing is quoted; Lavalier lists a free plan.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Textio Feedback
Quoted on request
Two-week free trial
  • Guidance on performance reviews, self-assessments and peer feedback
  • Real-time flags for biased or vague language
  • Feedback drafted with Textio AI
Textio Recruiting
Quoted on request
Via demo
  • Textio Score for job posts, emails and pages
  • Age graph and gender meter
  • Custom brand guidance
Lavalier Free
$0
Unlimited users
  • 100 credits a month
  • Roughly 5+ roles a year
Lavalier Enterprise
Quoted on request
Via demo
  • Custom credits a month
  • Custom roles a year

What you can produce with Textio

  • Real-time flags and rewrites for biased or vague language in performance reviews
  • Guided self-assessments, peer and upward feedback, and informal feedback notes
  • Job posts and sourcing emails scored by Textio Score, with gender and age-appeal readings
  • Recruiting content held to a custom brand voice
  • Structured interview plans, transcription and candidate comparisons in Lavalier
  • Evidence-based hiring debriefs with an audit trail
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RECATOOLS Verdict

Textio's most useful product is now Feedback: in-the-moment guidance that flags biased, personality-based or vague language in performance reviews and peer feedback, which general writing assistants do not attempt. Recruiting still scores job posts and outreach, though that use case has more cheap alternatives, and Lavalier adds structured interviews with a free plan to try.

Against that, Textio has cut staff three times since 2023 and changed chief executive in January 2026, and its own prices are not published beyond a two-week Feedback trial. Worth a demo for organisations that want consistent, defensible performance feedback at scale.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Textio is a Seattle software company, building AI writing guidance for HR since 2014, and it now sells three products. Textio Recruiting, previously marketed as Textio Loop, scores job posts, sourcing emails and careers pages, predicts who will apply, and flags language that skews by gender or age. Textio Feedback, previously Textio Lift, coaches managers while they write performance reviews, self-assessments, peer and upward feedback and informal notes, highlighting biased or vague phrasing and offering rewrites. Lavalier, launched in 2026, is a structured-interview platform that builds interview plans, transcribes phone, video and in-person interviews, and assembles evidence-based debriefs.

The company has been shrinking and refocusing. GeekWire reported layoffs of 15 people in 2023, 14 in March 2024 and 15 in January 2025, when Textio said the Feedback side of the business was the one growing. In January 2026 the board named chief operating officer Colleen Gallagher as chief executive, succeeding co-founder Jensen Harris; Textio's about page now lists Harris and co-founder Kieran Snyder as founders emeritus, and the company added HR software executive Meg Bear to its board in July 2026. Textio is still independent and venture-backed, having raised $42.5 million from investors including Emergence Capital, Scale Venture Partners and Bloomberg Beta, according to GeekWire.

Textio does not publish its own prices. Textio Feedback has a two-week free trial and everything else goes through sales. Earlier versions of this page quoted entry prices of about $15,000 a year and $200 to $300 a month; neither figure appears on any Textio page, so both are gone. Lavalier is the exception: a free plan gives unlimited users 100 credits a month, Pro Starter is $499 a month for 500 credits, and enterprise pricing is on request.

The headline figures are Textio's own: more than a billion HR documents behind its models, a quarter of the Fortune 500 as past users, and over 100,000 managers on Textio Feedback. Named customers include Bloomberg, Cisco, Samsung and Spotify. Its strongest case is feedback, where generic writing assistants offer no bias guidance.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Textio's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Textio unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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