Grammarly

AI writing assistant that checks grammar, style, tone, and clarity across every app you write in.

Productivity Freemium
Researched · Published · Reviewed
RECATOOLS Score
7.8 / 10
Capability
8
Value for money
7
Ease of use
9
ASEAN readiness
7
API quality
5
Founded
2009
HQ
Kyiv, Ukraine / San Francisco, California
Users
over 40 million daily active users (2025)
Launched
Jul 2026
Developer
Alex Shevchenko, Max Lytvyn, Dmytro Lider

Overview

Grammarly is one of the most widely used AI writing tools in the world, with over 40 million daily active users. Founded in 2009, it predates the modern LLM era and has been enhancing its core grammar and spell-checking technology with increasingly sophisticated AI capabilities over the years. The product works as a browser extension, desktop app, and keyboard integration that operates across Gmail, Google Docs, Microsoft Word, Slack, and virtually any text input on a computer.

Grammarly's parent company rebranded to "Superhuman" (October 29, 2025), uniting Grammarly, Coda, and Superhuman Mail under one brand — the Grammarly product itself is unchanged in name and features. Superhuman Go, a newer proactive, cross-app AI assistant (distinct from the prompt-driven GrammarlyGO), is bundled free into Grammarly Pro for individuals; Business tier access costs $33/month for team-wide use.

Grammarly's AI checks go far beyond grammar: it evaluates tone (is your email coming across as aggressive or friendly?), clarity (are your sentences too long or complex?), engagement (is your writing boring?), and delivery (is your word choice appropriate for the audience?). For business teams, Grammarly Business provides a style guide feature where companies can define approved terminology, brand voice, and writing rules that are enforced across the entire organisation. In Singapore and across ASEAN, Grammarly is widely used for business English correspondence — a critical skill in multilingual professional environments.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 11 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Enterprise
Custom
Advanced security and admin controls for large orgs
  • SAML SSO & SCIM
  • Data loss prevention
  • Unlimited style guides
  • Dedicated support

Use cases

Checking professional emails before sending in business English Maintaining consistent brand voice across a marketing team Improving non-native English writing for international audiences

What you can produce with Grammarly

  • A polished professional email or cover letter with corrected grammar, improved tone, and consistent style — ready to send without a human proofreader
  • A cleaned-up business report or academic paper with punctuation, subject-verb agreement, and readability issues resolved across the full document
  • A plagiarism-checked essay or article scanned against billions of web pages, with a similarity report and source citations flagged
  • A tone-adjusted piece of content — switching the same text from formal to conversational (or vice versa) for different audiences, e.g. a LinkedIn post vs. an internal Slack message
  • A real-time proofread social media caption, product description, or short marketing copy corrected as you type across Gmail, Google Docs, or a browser text field
  • An AI-detection report on a piece of content identifying likely AI-generated passages (with caveats on accuracy for academic phrasing)
  • A writing style consistency audit for a team or brand — using Grammarly Business's style guide feature to enforce standardised vocabulary, banned words, and tone across multiple authors
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ASEAN Perspective

Grammarly in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

Grammarly is still the most established writing assistant: reliable mechanics checking, tone and clarity suggestions, and generative rewriting embedded nearly everywhere you type. The core product survived the October 2025 parent-company rebrand to Superhuman unchanged, with Superhuman Go's cross-app assistance now bundled into the $12/month Pro tier (annual). Strengths remain ubiquity and a low learning curve; it handles regional English well and ASEAN access is unrestricted. The caveats have sharpened: generative features overlap with any chatbot, non-English support is thin, billing practices (auto-renewal, strict no-refund policy) generate the loudest complaints on record, and a March 2026 class-action over the "Expert Review" feature simulating real authors' feedback raises trust questions. A dependable choice for polishing English — just calendar the renewal date.

Independent AI-assisted assessment by RECATOOLS.

What people say

G2 gives Grammarly 4.7/5 across 12,969 reviews and top ranking in the Winter 2026 Grid Report; the Better Business Bureau gives the company 1.04/5 from 49 reviews. Both are accurate — they're rating different things. Daily users genuinely like the product: real-time correction, browser and Google Docs integration, and real help for non-native English speakers, which is why it stays a fixture in ASEAN business correspondence. The one-star pile is almost entirely billing: surprise $144 annual auto-renewals, a strict no-refund policy, and cancellation friction. PissedConsumer shows 1.7/5 across 268 reviews with an 11% recommendation rate, again dominated by billing.

Ratings also diverge sharply by OS. iOS users rate it around 4.6/5 (181K+ ratings) while Google Play sits near 2.9/5 across roughly 240K reviews, with Android complaints centring on a content-obscuring floating widget and glitches that require reinstalling. Product-side gripes: AI rewrites can read generic, aggressive edits sometimes change meaning, and the constant premium upsells grate.

Two 2026 developments to watch. Pricing survived the October 2025 Superhuman rebrand — Pro held at $12/month annual ($30 month-to-month), and the $33/member Business tier only makes sense if you want the Coda and Superhuman Mail bundle too. And in March 2026, journalist Julia Angwin filed a class-action after Grammarly's "Expert Review" feature simulated personalised feedback from real named authors — including her — without permission. The grammar checking is as dependable as ever; the company around it keeps generating asterisks.

Summary of public user & expert reviews, compiled by RECATOOLS.

Notable facts

  • Grammarly processes over 10 billion words per day across its user base, making it one of the largest natural language processing deployments in the world.
  • The company was founded in Kyiv, Ukraine, and the founding team continues to maintain significant operations in Ukraine despite relocating headquarters to San Francisco.
  • Grammarly's tone detector analyses over 30 different tones including 'formal', 'confident', 'direct', 'friendly', and 'diplomatic'.

Frequently asked questions

Is Grammarly free?
Yes. The free version covers basic grammar and spelling. Premium adds style, tone, and clarity suggestions for $12/month.
Does Grammarly work in Google Docs?
Yes. The browser extension integrates directly with Google Docs, Gmail, and virtually all web-based text editors.
Is Grammarly safe for confidential documents?
Grammarly has SOC 2 compliance and offers data deletion. For highly sensitive documents, the Business plan offers enhanced security controls.
Can Grammarly write full documents for me?
GrammarlyGO (on Premium) can generate drafts and rewrites. It is designed for assistance rather than full autonomous writing.
Does Grammarly work in languages other than English?
Grammarly primarily supports English. Limited support for some European languages is available but the core product is English-focused.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Grammarly's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Grammarly unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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