Secta Labs

Upload 25 photos, get 200+ AI headshots across 90+ styles — $49 one-time, with optional add-ons.

Image Generation Paid
Researched · Published · Reviewed
RECATOOLS Score
7.8 / 10
Capability
8.2
Value for money
8.5
Ease of use
8.8
ASEAN readiness
6
API quality
2
Founded
2022
HQ
Austin, TX, USA
Users
196,000+ customers; 20M+ generations (self-reported, per secta.ai homepage)
Launched
Jan 2023
Developer
Independent (bootstrapped)

Overview

Secta Labs is a bootstrapped Austin, Texas AI headshot studio founded December 2022 by Marko Jak and Alex Kotliarskyi. Upload 20-25 or more photos for 200+ photorealistic headshots across 90+ styles via one $49 payment (shown against $99); Remix editing is an add-on, and subscription plans for unlimited upgrades are priced after login.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 30 Sep 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Custom
Custom
For companies and communities
  • Custom brand styles
  • Central asset dashboard
  • Team onboarding
  • Mass export

Use cases

Job seekers needing a polished LinkedIn profile photo without booking a studio Corporate teams rolling out consistent branded headshots for all staff at once Freelancers and consultants updating personal-brand imagery across platforms Entrepreneurs generating multiple looks for a media kit Recruiters and HR teams providing headshot sessions as an employee benefit

What you can produce with Secta Labs

  • 200+ photorealistic AI headshots (marketed variously as 100+, 200+ and 300+) in a private gallery, usually within a couple of hours and up to 24 when busy
  • 90+ style presets covering boardroom, lifestyle, editorial, and casual settings
  • Remix add-on tools including variations, expression change, uncrop, upscaling and recolouring
  • Further edits for hairstyle, eye colour, glasses, season and pose
  • Company plans with custom brand styles, a central asset dashboard and mass export
  • A 30-day money-back guarantee, stated on the pricing card
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ASEAN Perspective

Secta Labs in Southeast Asia

Secta Labs operates exclusively in English with no localisation for Southeast Asian languages, and pricing is in USD with no regional payment methods beyond standard card processing. That said, professionals across ASEAN cities — Singapore, Kuala Lumpur, Jakarta, Manila — where LinkedIn headshots and corporate ID photos matter for career visibility will find the value proposition compelling versus both local photography studios and competing AI tools. The one-time USD 49 entry price is accessible relative to Singapore studio photography rates (SGD 200–600+), making it a practical option for freelancers and SME teams in the region. No APAC-specific partnerships, data-residency commitments, or local support hours have been disclosed.

RECATOOLS Verdict

Secta Labs delivers a strong value proposition for professionals who need a large, varied batch of headshots quickly: a one-time $49 payment for 200-plus photos, usually delivered within a couple of hours (up to 24 when busy), backed by a 30-day money-back guarantee. Output likeness is praised, and the Remix editing suite — backgrounds, outfits, expressions, relighting — reduces the need for re-shoots, though it is sold as an add-on, and subscription plans for unlimited upgrades are priced only after login. The bootstrapped team's discipline shows in a clean, focused product. The caveats are real: Trustpilot reviews (2.3 from 24, mostly old) report fewer usable images than promised and slow support, so culling is still required; there is no public API or free trial; and the marketing cites 100+, 200+ and 300+ photos interchangeably. The site runs in eight languages, including Korean, but prices are in US dollars.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Twenty-four reviews on Trustpilot, averaging 2.3 out of 5 and all but one more than a year old - that's the number that should temper Secta Labs' marketing copy. The volume play is real: $49, shown against a struck-through $99, buys 200-plus headshots across 90-plus style presets, usually delivered within a couple of hours but up to 24 when its systems are busy, and the company's own pages put its reach at anything from 40,000 to 196,000 customers. Remix, the background, outfit and expression editing suite, is sold as an add-on to that purchase, and Secta also offers subscription plans for unlimited upgrades and styles, priced only after login.

The Trustpilot pattern is consistent enough to flag: delayed turnaround, fewer usable images than the marketing promises, and support tickets that go unanswered for days. A few reviewers report costume and color rendering that looks cheaper than a phone photo, plus requests for touch-ups that required extra payment on top of the $49. None of that erases the core pitch - a single flat payment still undercuts a studio session - but it does mean treating the headline numbers, which shift between 100+, 200+, and 300+ photos depending which page you land on, with some skepticism.

No public API and no free tier, though a 30-day money-back guarantee stands in for one; the site runs in eight languages including Korean, but prices show in US dollars - fine for solo professionals who just need a LinkedIn photo, less so for teams wanting programmatic access.

Secta was founded in December 2022 by Marko Jak and Alex Kotliarskyi, a former member of Meta's React Native core team, and passed $1 million in revenue by October 2023 without outside funding. It still ships new styles monthly, most recently in August 2026.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • Secta Labs hit $1M+ in revenue within weeks of its January 2023 launch with a team of just 6 people — all bootstrapped, zero VC funding.
  • Co-founder Alex Kotliarskyi was part of the Meta team that built React Native and the Oculus VR app before pivoting to AI headshots.
  • The platform uses serverless GPU infrastructure (AWS Lambda + Modal.com) to process hundreds of diffusion-model renders per user in under an hour.
  • CEO Marko Jak has publicly predicted that deepfake detection will become substantially harder within years, and advocates for cryptographic image authentication as a safeguard.

Frequently asked questions

Secta asks for 20-50 selfies taken across different angles, lighting conditions, and outfits. Variety in your inputs directly improves the diversity and realism of the output batch.
The core headshot generation session is a one-time payment (around $49 for the standard package). Ongoing Remix editing credits are available via an optional monthly subscription, but the base generation requires no recurring fee.
Secta offers a 30-day money-back guarantee. Customer support has been noted in reviews as responsive, and the team has in some cases re-run entire batches for dissatisfied users.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Secta Labs's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Secta Labs unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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