Rox
One AI agent working every sales account, from prospecting to renewal
Overview
Rox is a San Francisco sales platform that runs an AI agent across every account, built on a company's own data warehouse and CRM. The agent researches accounts, finds and verifies contacts, runs outbound sequences, prepares meetings and flags renewals. It is metered in agent actions, with a free start and self-serve plans from $100 a month.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Monthly agent actions that refresh each billing cycle
- Existing data stays viewable when actions run out
- Agentic operating system to research and manage accounts
- Account and contact enrichment
- Multi-channel outbound
- Everything in Individual
- Multi-user workspaces with unlimited seats
- CRM sync and writeback
- Team and user management controls
- Everything in Teams
- Data warehouse sync
- SAML, SCIM and SSO support
- Dedicated deployment and support team
Use cases
What you can produce with Rox
- Account and people research kept current by an agent assigned to every account
- Decision-makers found from a plain-English brief and verified through 17+ enrichment providers
- Multi-channel outbound sequences that can handle replies and book meetings
- Meeting briefs, call insights and follow-ups drafted around each call
- Renewals flagged with upsell potential and a draft proposal
- Custom agent workflows described in plain English, previewed and tested before they run
- CRM sync and writeback, with data warehouse sync on Enterprise
ASEAN Perspective
Rox in Southeast Asia
Rox has no disclosed APAC office, regional data residency option, or local-language support as of mid-2026, making it primarily a North American enterprise play at this stage. ASEAN B2B sales teams could technically access the platform via its web and API interfaces, but the lack of regional infrastructure, localisation, or any announced expansion into Southeast Asia means compliance-sensitive enterprises in Singapore, Malaysia, or Indonesia should evaluate data sovereignty obligations before deploying. The tool's warehouse-native architecture — where data stays inside your own stack — may partially mitigate cross-border data transfer concerns, but this remains unconfirmed for ASEAN deployments.
Rox is a credible agentic layer over an existing CRM: verified contact discovery across 17-plus enrichment providers, outbound that can handle replies and book meetings, and plain-English workflows you preview before they run, all on a warehouse-native data foundation. Self-serve plans at $100 and $255 a month make it testable without a sales call.
The caveats are metering and evidence. Agent actions vary by task and expire monthly, so costs are hard to predict, and the $1.2 billion valuation and the performance figures in circulation rest on unnamed sources or Rox itself. Pilot it on a slice of accounts before committing.
What we found
Rox is a San Francisco start-up building AI agents for sales teams. Ishan Mukherjee set it up in 2024 after serving as chief growth officer at New Relic, which had bought Pixie, the monitoring company Ishan Mukherjee co-founded. In November 2024 Rox announced $50 million across a Sequoia-led seed and a General Catalyst-led Series A, with GV taking part. In March 2026 TechCrunch reported, citing unnamed sources, a further round led by General Catalyst at a $1.2 billion valuation, closed in 2025 when Rox was projected to finish the year with $8 million in annual recurring revenue. Neither Rox nor General Catalyst commented, and Rox's own site still cites only the $50 million; earlier versions of this page stated the valuation as settled fact.
The product is one agent working every account, built on a company's existing data warehouse and CRM. It researches accounts and people, finds and verifies contacts through more than 17 enrichment providers, runs multi-channel outbound sequences that can handle replies and book meetings, prepares meeting briefs and follow-ups, and flags renewals with upsell potential. Workflows are described in plain English, then previewed and tested before they run. MongoDB is the best-known named customer, with a case study on Rox's site.
On 30 March 2026 Persana AI announced that its team was joining Rox and that the Persana platform would be retired over the following weeks, with customers moved across to Rox.
Pricing is now public, and Rox markets itself to teams of any size. Accounts start free; Individual costs $100 a month for 10,000 agent actions and Teams $255 a month for 15,000, with unlimited seats and CRM writeback, below custom Enterprise deals. Actions do not roll over and different tasks consume different amounts, so a month's bill is hard to forecast. Rox says it holds SOC 2 Type II and does not train general models on customer data. Earlier claims of doubled pipeline and hours saved per rep could not be traced and were removed.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Notable facts
- Rox achieved unicorn status ($1B+ valuation) in under 24 months from founding — one of the fastest in enterprise SaaS history.
- The founding team includes five co-founders spanning a serial entrepreneur (Pixie/New Relic), a Stanford Knight-Hennessy Scholar and AI researcher, a Cisco/ThousandEyes infrastructure engineer, and a Lacework GTM operator.
- Rox customers in beta reported that their teams would 'revolt' if the platform were removed — a quote that GV (Google Ventures) highlighted in its investment announcement.
- OpenAI itself is a listed Rox customer, meaning the company that powers many AI competitors also relies on Rox to manage its own enterprise sales pipeline.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Rox's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Rox unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Rox directly →
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