Leonardo.Ai

Canva-owned image and video generation with custom-trained styles

Image Generation Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
7.6 / 10
Capability
8
Value for money
7
Ease of use
7
ASEAN readiness
6
API quality
7
Founded
2022
HQ
Sydney, Australia
Users
19M+ registered users
Launched
2022
Developer
Canva

Overview

Leonardo.Ai is a Sydney-built generative platform for images, video, design and motion, owned by Canva since 2024. It combines its own Lucid and Phoenix models with third-party video and image models, lets users train personal style models, and offers a pay-as-you-go API that exports the exact settings behind a generation as code.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 19 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
$0
Ex. tax
  • 150 fast tokens a day
  • Public creations
  • Basic quality settings
  • 1 personal collection
Essential
$12/month
$10/month billed yearly
  • 8,500 fast tokens a month
  • Private creations
  • 10 personal AI models
  • 2 simultaneous generations
  • Top-up tokens
Premium
$30/month
$24/month billed yearly
  • 25,000 fast tokens a month
  • 20 personal AI models
  • 3 simultaneous generations
  • Unlimited relaxed image generation on selected models
Ultimate
$60/month
$48/month billed yearly
  • 60,000 fast tokens a month
  • 50 personal AI models
  • 6 simultaneous generations
  • Unlimited relaxed image and video generation on selected models
Team Starter
$24/seat/month
Shown at a three-seat default of $72
  • 25,000 fast tokens per seat, shared
  • Private team generations
  • Unlimited relaxed image and video on selected models
  • Unlimited collections and Realtime Canvas actions
Team Growth
$48/seat/month
Shown at a three-seat default of $144
  • 60,000 fast tokens per seat, shared
  • Train AI models using team tokens
  • Everything in Team Starter

Use cases

Game asset generation Concept art Character design

What you can produce with Leonardo.Ai

  • Images from text prompts using Leonardo's Lucid Origin and Phoenix models or third-party models such as Nano Banana 2
  • Short video clips from text or from a start-frame image, using models such as Kling, Seedance and Hailuo
  • A personal Element model trained on your own images to keep a character or brand style consistent
  • Upscaled, print-ready versions of generated images via the Universal Upscaler
  • Edited images and video that keep characters and composition while changing details
  • Production API code exported from a generation designed in the visual interface
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RECATOOLS Verdict

Leonardo.Ai is strongest when you need repeatable output: personal Element models keep a style consistent, and the API turns a generation designed in the interface into production code. It now bundles leading third-party video and image models beside its own, and the free 150 tokens a day are enough to test it properly.

Plans are published, with yearly billing about 20% cheaper, and Premium and Ultimate add unlimited slower generation on selected models. Heavy video work still eats fast tokens. Good value for creators and small teams who want one subscription across several models; less compelling if you only need one hero image.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Leonardo.Ai started in Sydney in late 2022 as an image generator with a following among game artists, and Canva bought it in mid-2024, when it reported more than 19 million users. It still runs as its own product at leonardo.ai rather than inside Canva's editor. In February 2026 it took on a new identity, built on the line "Yours to Create" with the studio Koto, and repositioned itself as a creator platform covering image, video, design and motion rather than a game-art tool.

The product is now as much a model marketplace as a model. Alongside its own Lucid Origin and Phoenix image models, its API page lists third-party video models including Kling, Seedance, Hailuo, MiniMax and Wan, image models such as Nano Banana 2, and 3D and audio generation through the same integration. What keeps output consistent is Element training: users train small personal models on their own images, from 10 on Essential to 50 on Ultimate. The Universal Upscaler, image and video editors and the Flow State exploration mode round it out.

The API is the newer bet. Leonardo lets you design a generation in its visual interface and then export the exact code to reproduce it, and API usage is billed pay as you go, with credit that does not expire, or on custom contracts for higher volume. An MCP connection is documented for AI coding tools.

Pricing is published and clear about billing. The free plan gives 150 fast tokens a day with public creations. Essential costs $12 a month, or $10 a month billed yearly, for 8,500 tokens and private output; Premium is $30 or $24 for 25,000 tokens; Ultimate is $60 or $48 for 60,000, and the top two add unlimited slower generation on selected models. Team plans run $24 and $48 a seat.

On Trustpilot, read 19 October 2026, Leonardo scores 4.7 from 1,533 reviews on a claimed profile, though recent reviews mostly praise individual support agents rather than the images.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • Leonardo AI was founded in Sydney, Australia, making it the most widely adopted AI creative tool to emerge from APAC.
  • The platform's fine-tuning feature requires only 10-20 reference images to create a custom model — compared to hundreds required by traditional ML pipelines.
  • Leonardo's game asset pipeline can produce 100 consistent character variations in the time it would take a human concept artist to sketch one.

Frequently asked questions

Yes. 150 tokens per day on the free tier, enough for several image generations daily.
Leonardo is optimised for game assets and consistent character generation through custom model fine-tuning. Midjourney excels at single expressive images.
Yes. Fine-tuning on custom image sets is a core feature of paid plans.
Phoenix is Leonardo's latest base model with high prompt adherence and photorealistic output quality.
Yes. The API allows programmatic image generation for integration into creative pipelines.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Leonardo.Ai's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Leonardo.Ai unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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