Adobe Firefly

Adobe's AI studio for image, video and audio, wired into Creative Cloud

Image Generation Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
7.8 / 10
Capability
7
Value for money
7
Ease of use
9
ASEAN readiness
7
API quality
7
Founded
2023
HQ
San Jose, California, USA
Users
~41M Creative Cloud subscribers; Firefly used to generate 22B+ assets by April 2025
Launched
Mar 2023
Developer
Adobe Inc.

Overview

Adobe Firefly is Adobe's generative AI studio for images, video, sound effects, speech and audio translation. It runs Adobe's own Firefly models, which Adobe says are trained on licensed and public-domain content, alongside more than 30 partner models, and its credits work across Photoshop, Illustrator, Premiere and Express. Custom Models and an AI Assistant arrived in public beta in 2026.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
S$0
No plan needed; limits refresh daily
  • Free daily generations across image, video and audio
  • Access to models such as Nano Banana and Luma Ray3.14
Firefly Standard
S$13.39/month
Monthly, incl. GST; free trial
  • 2,000 generative credits a month
  • Unlimited standard image features like Generative Fill
  • Up to 20 five-second videos
  • Firefly on web and mobile
Firefly Pro Plus
S$67.00/month
Monthly, incl. GST; 30% off the first year until 21 Oct 2026
  • 10,000 generative credits a month
  • Up to 100 five-second videos
  • Up to 33 minutes of audio and video translation
Firefly Premium
S$268.14/month
Monthly, incl. GST; S$278/month per licence excl. GST for business
  • 50,000 generative credits a month
  • Unlimited access to the Firefly Video Model
  • Up to 166 minutes of audio and video translation

Use cases

Photoshop AI Commercial-safe images Vector generation

What you can produce with Adobe Firefly

  • Images generated or edited with Adobe's Firefly models or partner models such as Nano Banana 2 and GPT Image 2
  • Generative Fill and Generative Expand edits, unlimited on paid plans
  • Five-second video clips from text or images, plus sound effects, speech and audio translation
  • A custom model trained on your own images to keep a consistent style or character (beta)
  • Multi-step edits across Photoshop, Lightroom, Premiere and Firefly run from one chat by the AI Assistant (beta)
  • Generative credits shared across Firefly, Photoshop, Illustrator, Premiere and Express
  • Content Credentials attached to Firefly-model output
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RECATOOLS Verdict

Firefly is the natural choice for anyone already in Creative Cloud: Generative Fill and other standard image features are unlimited on every paid plan, one credit pool covers Adobe's apps, and the model menu now includes Google, Runway, Kling and OpenAI alongside Adobe's own. Custom Models and the AI Assistant, both 2026 betas, push it toward production work.

Read the safety claim carefully: IP indemnification is for eligible enterprise customers, partner-model output is your responsibility, and premium credits run down fast on video. Standalone users are paying for integration and provenance more than for the best raw images.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Adobe Firefly started as a cautious image generator, released in public beta in March 2023, and is now Adobe's all-in-one creative AI studio. It generates and edits images, video, sound effects, speech and translated audio, and its generative credits are shared with Photoshop, Illustrator, Premiere, Lightroom and Express. Adobe introduced Image Model 5 at MAX in October 2025, and by April 2026 counted more than 30 models in the app, its own alongside partner models such as Google's Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Kling 3.0 and OpenAI's GPT Image 2.

Two 2026 additions matter. Custom Models, in public beta since March for all paid individual plans, let you train a model on your own images to hold a consistent style or character; Adobe says it does not train its own models on those uploads. Firefly AI Assistant, a public beta since 27 April, takes a request in plain words and runs multi-step work across Adobe's apps.

The commercial-safety pitch needs reading closely. Adobe says its Firefly models are trained on licensed and public-domain content, and its plans page offers IP indemnification only to eligible enterprise customers. It also says you are responsible for judging partner-model output. Bloomberg reported in April 2024 that some Adobe Stock training images were themselves AI-generated, some from Midjourney, which Adobe put at about 5%.

On Adobe's Singapore page, monthly plans run from S$13.39 for 2,000 credits (Standard) through S$26.79 (Pro, 4,000 credits plus Express Premium and Photoshop on web and mobile), S$67.00 (Pro Plus, 10,000) and S$268.14 (Premium, 50,000 with unlimited use of the Firefly Video Model). Standard image features such as Generative Fill are unlimited on every paid plan; video, audio and partner models draw on credits, which reset monthly and never roll over. A free plan gives a daily allowance. For Creative Cloud users it is the default; standalone buyers pay for integration and provenance.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • Adobe generated over 6 billion images with Firefly in its first year — more than any other AI image tool, largely because it is embedded in Photoshop's existing workflow.
  • Adobe has created a compensation fund for Adobe Stock contributors whose images were used to train Firefly, making it the only major AI image model with a creator compensation mechanism.
  • Firefly's Generative Expand feature can extend a 4:3 photo to 16:9 widescreen by hallucinating believable background content — a task that previously required a skilled retoucher.

Frequently asked questions

Yes, firefly.adobe.com offers 25 free credits per month. Additional credits are included in Creative Cloud plans.
Yes. Adobe warrants commercial safety because Firefly was trained only on licensed Adobe Stock and public domain content.
Yes. Generative Fill and Generative Expand in Photoshop are powered by Firefly.
Yes, the Firefly API allows developers to integrate generative capabilities into their own applications.
Both. You can generate new images at firefly.adobe.com, or use Generative Fill to add/replace content within existing Photoshop files.

About this listing

Researched on
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This entry was compiled from publicly available data including Adobe Firefly's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Adobe Firefly unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to Adobe Firefly directly →

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