DALL-E 3

OpenAI's text-to-image model with superior prompt understanding — accessible through ChatGPT and the API.

Image Generation Paid Has API
Researched · Published · Reviewed
RECATOOLS Score
7.9 / 10
Capability
8
Value for money
7
Ease of use
9
ASEAN readiness
6
API quality
8
Founded
2023
HQ
San Francisco, California
Users
100m+ ChatGPT users with access
Launched
Oct 2023
Developer
OpenAI

Overview

DALL-E 3 is OpenAI's third-generation image generation model, released in October 2023. Its defining characteristic is dramatically improved prompt adherence compared to previous models and competitors: DALL-E 3 reliably generates images that match complex, detailed prompts, including spatial relationships, counting, and textual descriptions that earlier models would misinterpret.

Unlike DALL-E 2, which required a separate platform, DALL-E 3 is integrated directly into ChatGPT Plus and ChatGPT Enterprise — users generate images conversationally, asking ChatGPT to refine results through natural language. This conversational iteration workflow is more intuitive than the prompt engineering required by Midjourney or Stable Diffusion. The image API is also available for developers.

The model refuses to generate content that violates OpenAI's policies, including realistic depictions of public figures and certain sensitive content. OpenAI added a system where DALL-E 3 automatically declines to reproduce existing artists' styles if they have opted out of the training dataset. At $0.040 per 1024x1024 standard image via API, it is competitively priced for programmatic use cases.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 8 May 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
Free
Limited access via ChatGPT free tier

Use cases

Generating illustrations for blog posts from descriptive prompts Creating product visualisation images from text descriptions Producing social media graphics conversationally through ChatGPT
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ASEAN Perspective

DALL-E 3 in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

DALL-E 3 is OpenAI's text-to-image model, notable for strong prompt adherence and far better in-image text rendering than earlier generations. Tight integration with ChatGPT lets users refine images conversationally, making it one of the most accessible high-quality generators.

It suits anyone who wants reliable, on-brief images without prompt-engineering gymnastics, plus developers via the OpenAI API. Caveats: it is being superseded by newer OpenAI image models, photorealism and fine artistic control lag dedicated tools like Midjourney, and content filters are strict. Access is bundled with ChatGPT/API pricing. Available across ASEAN in English with broad prompt-language tolerance; the well-documented API is a strength.

Independent AI-assisted assessment by RECATOOLS.

Notable facts

  • DALL-E 3 was trained with a technique where human annotators provided extremely detailed captions for every training image, which is why it follows complex prompts more accurately than any predecessor.
  • The model can accurately count objects in a scene — generating exactly 7 red apples on a table, for example — something that defeated every previous AI image generator.
  • DALL-E 3's content policy rejects requests to generate images of real living people by name, a deliberate choice to prevent misuse for misinformation.

Frequently asked questions

Is DALL-E 3 free?
Limited access via the free ChatGPT tier. Full access requires ChatGPT Plus ($20/month) or API credits.
How does DALL-E 3 compare to Midjourney?
DALL-E 3 follows complex prompts more faithfully. Midjourney produces more artistically stylised and visually striking images.
Can I use DALL-E 3 images commercially?
Yes. OpenAI grants full commercial rights to images generated via DALL-E 3.
What is the maximum resolution for DALL-E 3?
1792x1024 for landscape, 1024x1792 for portrait, and 1024x1024 for square.
Does DALL-E 3 have an API?
Yes. The Images API allows programmatic generation starting at $0.04 per standard image.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including DALL-E 3's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with DALL-E 3 unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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