11x

AI sales agents for outbound and inbound pipeline, after a 2025 credibility hit

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Researched · Published · Reviewed
RECATOOLS Score
4.5 / 10
Capability
5
Value for money
4
Ease of use
6
ASEAN readiness
4
API quality
5
Founded
2023
HQ
London, UK

Overview

11x sells two AI "digital workers": Alice, an AI SDR for outbound email and social prospecting, and Julian, which qualifies inbound leads by phone, chat, SMS and WhatsApp. Growth plans are priced publicly; Pro and Enterprise are quoted. Backed by Benchmark and Andreessen Horowitz.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 12 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Alice Growth
From $3,750/mo
Billed annually
  • Up to 5 end users
  • 2,000 new prospects a month
  • Bi-directional CRM sync
  • Managed Gmail mailboxes with warmup and rotation
Alice Enterprise
Custom
Annual or multi-year
  • Unlimited end users
  • 10,000+ prospects a month
  • Custom integrations and API
  • SSO, custom DPA and SLA, forward-deployed engineer
Julian Growth
From $2,417/mo
Chat; voice from $5,333/mo; billed annually
  • 2,000 calls a month
  • SMS and WhatsApp included
  • 2 languages
  • Knowledge base, CRM integration and API access
Julian Pro
Custom
Billed annually
  • 4,000 calls and 7,000 chats a month
  • Simulated testing and evals
  • Voice and accent cloning
  • Real-time information lookup via API
Julian Enterprise
Custom
Annual or multi-year
  • 50,000+ calls and 100,000+ chats a month
  • Advanced routing and Alice integration
  • SSO
  • Custom MCP integration

Use cases

AI SDRs Outbound automation Recruiting

What you can produce with 11x

  • Alice, an AI SDR that researches prospects and runs personalised sequences across email and social
  • Julian, which qualifies inbound leads by phone, website chat, SMS and WhatsApp, with meeting booking and live transfers
  • Consented outbound calls by Julian to opted-in existing customers for cross-sell, upsell and renewals
  • Outreach written natively in 105+ languages (Alice Pro and above)
  • Bi-directional CRM sync with native Salesforce, HubSpot, Pipedrive and Zoho connectors
  • Managed Gmail mailboxes with domain setup, warmup and inbox rotation
  • Signal-based triggers, playbooks and a knowledge base for targeting
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RECATOOLS Verdict

11x is one of the better-funded AI SDR vendors, with Benchmark and Andreessen Horowitz behind it, and now one of the few that publishes a starting price: Alice's Growth plan from $3,750 a month and Julian's from $2,417 (chat) or $5,333 (voice), all billed annually.

The caveats are serious. In March 2025 TechCrunch reported that 11x listed ZoomInfo and Airtable as customers when neither was one, and former employees questioned its revenue and churn reporting; the founder handed the chief executive role to Prabhav Jain two months later. Its own pricing page gives two different Growth-plan figures. Pilot it on a measurable slice of pipeline and verify case-study numbers independently.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

11x sells two AI agents it calls digital workers. Alice runs outbound prospecting across email and social channels, and Julian qualifies inbound leads by phone, website chat, SMS and WhatsApp, and can also call existing customers who have opted in. Unusually for the category, 11x now publishes starting prices, which earlier versions of this page said it did not. Alice's Growth plan is listed at $3,750 a month billed annually, covering up to five users and 2,000 new prospects a month. Julian's Growth plan starts at $5,333 a month for voice and $2,417 a month for chat. Pro and Enterprise tiers are quoted by sales. The same Alice page also says the Growth plan starts at $36,000 a year, which does not match the monthly figure, so ask for the number in writing.

The history matters more here than with most vendors. In March 2025 TechCrunch reported that 11x had shown ZoomInfo and Airtable as customers when neither was one. ZoomInfo said it ran a one-month trial in which the product performed significantly worse than its own SDRs, and Airtable said the tool was never used in production. Former employees also questioned how the company counted annual recurring revenue and churn, while 11x said its retention was 79% and that it reported contracted revenue to its board. In May 2025 founder Hasan Sukkar became non-executive chairman and chief technology officer Prabhav Jain took over as chief executive, a role Jain still held in mid-2026.

Started in London and now based in San Francisco, 11x says it has raised more than $70 million from Benchmark and Andreessen Horowitz. IBM added its agents to watsonx Orchestrate in 2025. The case studies on its site are customer-supplied and unaudited.

For ASEAN teams the multilingual outreach and WhatsApp support are the relevant features, but we found no published regional customers or data-residency options. Pilot it on a measured slice of pipeline and verify any reply-rate or retention figure independently before signing an annual contract.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including 11x's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with 11x unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to 11x directly →

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