Tofu
AI campaign engine that personalises B2B GTM content at scale
Overview
Tofu is an agentic go-to-market platform that generates and personalises B2B marketing campaigns - outbound, nurture, event follow-up, ABM - inside existing stacks like Salesforce, HubSpot, and Marketo. Built for growth and marketing-ops teams running many account-based plays at once.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 30 Sep 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
What you can produce with Tofu
- Generates personalised campaign content across email, landing pages, and ads
- Automates outbound, nurture, event follow-up, and expansion campaign types
- Research agent drawing on intent and hiring signals from 75+ sources
- Native integrations with Salesforce, HubSpot, Marketo, and Outreach
- Learns from approved and selected content to improve future generation
- Account-based personalisation at scale for enterprise segments
Tofu's pitch is narrow and useful: instead of a marketer hand-building dozens of variants of the same campaign for different accounts and segments, Tofu generates and personalises the content automatically and plugs the output into whatever CRM or marketing automation tool the team already runs. One G2 reviewer calls onboarding close to frictionless, and another likes that the system learns from what content gets approved. The tradeoffs show up as scale increases: G2's criticism tags point to missing features, integration issues and a learning curve for setting up campaign logic. G2's review base is still small, at 15, so treat the rating as a signal rather than a verdict. A $12M Series A in February 2025, and the 12x revenue growth Tofu reported for the year before it, suggest real enterprise traction, but pricing is enterprise-custom — an annual licence Tofu itself says often costs tens of thousands — so smaller teams should expect a sales process, not a self-serve signup.
What we found
Tofu (tofuhq.com) builds and personalises B2B marketing campaigns — outbound sequences, lead nurture, event follow-up, re-engagement, expansion plays — and ships the output into the stack a team already runs. Its platform now comes as three agents: Research, which draws on intent and hiring signals from more than 75 sources; Create; and Launch, which connects to HubSpot, Marketo, Salesforce and Outreach. It's aimed at growth and marketing-ops teams running account-based programmes across many segments at once, not solo marketers.
On G2, Tofu carries 4.5 stars from 15 reviews, 13 of them five-star. One reviewer calls onboarding close to frictionless and another likes that the system learns from what the team approves; the tags G2 attaches to criticism are missing features, a learning curve and integration issues. In its own comparison content, Tofu concedes it has a steeper learning curve and a higher price than lighter tools like Copy.ai — an unusually candid admission for vendor copy.
The company raised a $12 million Series A in February 2025 led by SignalFire, with HubSpot Ventures and Tau Ventures participating, after a $5 million seed led by Index Ventures. At the time it said revenue had grown 12x and content generation 36x over the prior year — the company's own figures, now more than a year and a half old.
Tofu was founded in 2023 by EJ Cho, whose career ran through Google, Meta and Affirm; Honglei Liu, formerly of Twitter, Affirm and Facebook; and Elaine Zelby, who led marketing teams at Slack, Consensys and Capriza. Pricing isn't published and its pricing page returns an error; Tofu's own blog describes it as an enterprise platform often costing tens of thousands a year, sold as an annual licence through a demo, so smaller teams should expect a sales process rather than self-serve signup.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Tofu's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Tofu unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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