Zoho Zia vs ServiceNow Now Assist vs Salesforce Einstein vs HubSpot Breeze
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Zoho Zia
Bundled AI plus a 100-agent store across Zoho's suite
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ServiceNow Now Assist
GenAI built into ServiceNow ITSM, CSM and HR workflows
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Salesforce Einstein
Salesforce's AI layer across the platform
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HubSpot Breeze
HubSpot's AI assistant suite across CRM
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| RECATOOLS Score | 7.2 / 10 | 7.5 / 10 | 7 / 10 | 7 / 10 |
| Capability | — | — | ||
| Value for money | — | — | ||
| Ease of use | — | — | ||
| ASEAN readiness | — | — | ||
| API quality | — | — | ||
| Pricing | Freemium | Enterprise | Enterprise | Subscription |
| Free tier | Zia Agents free on Zoho-hosted LLMs (usage limits apply) | No free tier; Now Assist GenAI is bundled into every ITSM tier | — | — |
| Paid from | Zoho CRM Enterprise (Zia AI features) from $40/user/mo | Est. $70-100/user (Foundation) to $160-200+/user (Prime), quote-only | — | Customer Agent $0.50/resolution; Prospecting $1/lead; credits $10/1k |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✗ | ✗ | ✗ |
| Users | 130M+ active users (Zoho Corp overall) | — | — | — |
| Founded | 1996 | 2004 | 2016 | 2024 |
| Maker | Sridhar Vembu, Tony Thomas | Fred Luddy | — | — |
| Verdict | Zia's argument is breadth at a bundled price, not category-leading depth. Included with paid Zoho plans, it spreads lead scoring, forecasting and anomaly detection across CRM, Analytics, Desk and 60+ other apps, and the... |
The summarization and agent-assist pieces are the mature core here — years of production use across ITSM and CSM stand behind them, and they measurably trim handling time. The April 2026 shift to three tiers (Foundation,... |
Einstein is Salesforce's AI layer woven through its CRM clouds — predictive scoring, generative email/case replies, analytics and, increasingly, autonomous agents (Agentforce). For organisations already standardised on S... |
Breeze is HubSpot's AI layer woven across its CRM, marketing, sales, and service hubs, spanning a Copilot assistant, autonomous Agents (prospecting, customer service, content), and data-enrichment tools. Its strength is... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.