Chorus by ZoomInfo

Call recording, coaching and deal intelligence inside ZoomInfo

Business & Finance Enterprise Has API
Researched · Published · Reviewed
RECATOOLS Score
6.6 / 10
Capability
7
Value for money
6
Ease of use
6
ASEAN readiness
5
API quality
6
Founded
2015
HQ
San Francisco, California, USA
Developer
ZoomInfo Technologies

Overview

Chorus by ZoomInfo, formerly Chorus.ai, records, transcribes and analyses sales calls, meetings and emails to support rep coaching, deal intelligence and market intelligence, with CRM sync and ZoomInfo contact enrichment. ZoomInfo acquired Chorus.ai in 2021 and still sells it as a separate product, by demo only.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Use cases

Sales coaching Deal risk analysis Competitive intelligence

What you can produce with Chorus by ZoomInfo

  • Recorded, transcribed and searchable sales calls and meetings, with same-room speaker separation
  • Rep benchmarks such as talk-to-listen ratio, filler words and next steps set
  • Coaching initiatives with scorecards, peer review and Smart Playlists for onboarding
  • Contacts and conversations captured and synced to the CRM for deal visibility
  • Competitor mentions and customer language tracked across calls for market intelligence
  • Meeting participants enriched with ZoomInfo contact and company data
  • Call snippets shared with teammates, marketing or product teams
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RECATOOLS Verdict

Chorus remains a capable conversation-intelligence tool: recording and transcription with same-room speaker separation, coaching scorecards and playlists, deal and competitor tracking, CRM sync and ZoomInfo enrichment of the people on each call. ZoomInfo still lists it as a separate product rather than folding it into Copilot.

Pricing is demo-only, public product news has been thin since 2023, and call recording raises consent questions across ASEAN. A sensible add-on for ZoomInfo customers; others should run it against Gong before committing.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Chorus.ai was a San Francisco conversation-intelligence start-up, incorporated as AffectLayer Inc., that ZoomInfo bought in July 2021 in an all-cash asset deal valued at roughly $575 million, a figure that included a tax benefit of more than $100 million. Five years on it is still sold, as Chorus by ZoomInfo. The old chorus.ai address now forwards to a product page on zoominfo.com, and ZoomInfo's pricing page lists Chorus as its own product next to the ZoomInfo Copilot sales plans. Earlier versions of this page said it had been folded into Copilot; ZoomInfo's own pages do not show that.

The product records, transcribes and analyses sales calls, meetings and emails. ZoomInfo's pages describe same-room speaker separation, benchmarks such as talk-to-listen ratio and filler words, coaching initiatives with scorecards and peer review, and Smart Playlists that collect example calls for onboarding. Deal intelligence captures contacts and communications into the CRM, and market intelligence tracks competitor mentions and customer language. Because it sits inside ZoomInfo, participants can be enriched with ZoomInfo contact and company data. A mobile app covers call review on the move.

ZoomInfo says Chorus is backed by 14 technology patents. Its larger claim, that Chorus is the fastest-growing conversation-intelligence product in existence, comes without a source or date and should be treated as marketing. Chorus-specific announcements have been sparse since a September 2023 feature that drafts follow-up emails with generative AI, while ZoomInfo's recent launches have centred on Copilot, GTM Studio and its MCP server.

No price is published; Chorus is sold through a ZoomInfo demo. Review-site ratings could not be read today, and figures circulating for transcription accuracy and minimum contract size trace back to competitors' blogs rather than to ZoomInfo or verified reviews. Call recording also carries consent obligations that differ across ASEAN jurisdictions. It suits sales teams already buying ZoomInfo data; teams starting fresh should compare it with Gong and newer tools.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Chorus by ZoomInfo's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Chorus by ZoomInfo unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to Chorus by ZoomInfo directly →

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