Zeta (제타) by Scatter Lab

Korea's leading AI character chat and interactive story app

LLMs & Chat Freemium
Researched · Published
RECATOOLS Score
6 / 10
Capability
6.5
Value for money
6.5
Ease of use
7.5
ASEAN readiness
4.5
API quality
Founded
HQ
Users
Launched
Developer

Overview

Zeta is an AI character-chat and interactive-story app from Korean startup Scatter Lab, powered by its self-built Korean-specialised LLM 'KOJI'. Users create or pick AI characters and engage in long-form roleplay and personalised stories, with millions of user-generated characters. It became one of Korea's most-used AI apps by engagement and has expanded into Japan.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 4 Jun 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
Free
Free tier with core features.
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ASEAN Perspective

Zeta (제타) by Scatter Lab in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

Zeta is a standout consumer AI-entertainment product, reportedly outpacing ChatGPT on engagement hours in Korea and built on Scatter Lab's own KOJI model rather than a third-party API. It is genuinely distinct from Western character-chat apps in language and cultural fit.

The product is consumer-only with no developer API, and much of its content skews to teen/young-adult roleplay, which raises the usual content-moderation considerations. ASEAN reach is currently limited beyond its Korea and Japan strongholds.

Independent AI-assisted assessment by RECATOOLS.

About this listing

Researched on
Published on

This entry was compiled from publicly available data including Zeta (제타) by Scatter Lab's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Zeta (제타) by Scatter Lab unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to Zeta (제타) by Scatter Lab directly →

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