The New Black
AI imagery, design and a brand agent for fashion labels, on credit plans
Overview
The New Black is a Budapest-run AI platform for fashion brands. It generates AI models and virtual try-ons from product photos, designs clothing from prompts or sketches, drafts tech packs, and publishes to Shopify and social accounts through a Brand Manager and an AI agent. Monthly credit plans start at $15, with one-off credit packs, an API and an MCP server.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Every studio workflow, HD 4K, bulk generation, video montage
- 3 Visual DNA profiles
- Brand Manager: store history, publishing, ad campaigns
- 3 seats, AI agent up to 200 credits a month
- API at 30 calls a minute
- 10 Visual DNA profiles
- Unlimited lookbooks, tech packs and canvases
- 5 seats, AI agent up to 500 credits a month
- API at 60 calls a minute
- Unlimited Visual DNA profiles
- Unlimited seats
- AI agent up to 1,000 credits a month
- API at 120 calls a minute
- Unlimited Visual DNA profiles and seats
- AI agent up to 3,000 credits a month
- API at 300 calls a minute
- Basic studio only when no plan is active
- Commercial use of what you generate
What you can produce with The New Black
- On-model images and virtual try-ons generated from your own product photos
- Ghost-mannequin, packshot and new-background product images, plus fashion video
- Clothing designs generated from prompts, references or sketches
- Factory tech packs with PDF export, lookbooks and moodboards
- Images and products published to a Shopify store and social accounts, with ad campaigns
- An AI agent that runs tasks and scheduled jobs with the same tools
- API and MCP access for building on the platform from Claude or ChatGPT
The New Black has grown from an image generator into a workspace for small fashion labels: on-model photos and try-ons from your own products, design drafts, factory tech packs, and publishing to Shopify and social channels, with an AI agent able to do the work. The transparent credit cost per image and video, team seats on every plan and an API make it easier to budget than its old luxury-named tiers suggested.
The cautions are the usual ones for agentic tools: credits spent by the agent are not refunded, so start small, and heavy reliance on generated designs risks look-alike output. Worth a trial for labels selling online.
What we found
The New Black is an AI platform for fashion brands, operated by The New Black Kft. of Budapest, Hungary, according to its terms and privacy policy. Its about page says it launched in March 2023 and was started by Antoine Verhille. It began as a design generator and is now pitched as a workspace for running a label from sketch to sale: AI models and virtual try-on from your own product photos, ghost-mannequin and packshot images, clothing designs from prompts or sketches, video, tech packs with PDF export, lookbooks and moodboards.
The 2026 version adds a Brand Manager that publishes to a Shopify store, Instagram, TikTok and YouTube and launches ad campaigns, plus an AI agent on every account that uses the same tools in your name. There is a public API and an MCP server for Claude and ChatGPT. The terms say credits an agent spends are not refundable and advise starting with one small, checked task.
Pricing is by credit, roughly one per image and ten per video, with the cost shown before you generate. Starter is $15 a month for 200 credits, Pro $35 for 500, Business $65 for 1,000 and Enterprise $195 for 3,000, and yearly billing gives two months free. Plans differ in credit bank, Visual DNA profiles, team seats and API rate. Packs of 100, 500 and 1,000 credits cost $10, $45 and $79 and open only the basic studio when no plan is active. New accounts get free credits, in a number the site does not publish.
Unite.AI's February 2025 hands-on review saw a detailed outfit prompt turned into an image within seconds and praised in-image retouching, while warning that heavy reliance may limit personal flair and homogenise designs. The company says more than 1,000 fashion brands use it. It fits small labels wanting product imagery and design drafts in one place better than teams with a studio.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including The New Black's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with The New Black unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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