Supaboard
Ask any business question in plain English — Supaboard queries your databases and builds dashboards instantly, no SQL needed.
Overview
Supaboard is an AI-powered business intelligence platform that lets non-technical teams connect their databases and SaaS tools, then ask questions in plain English to receive instant charts, KPIs, and auto-generated dashboards. Its built-in AI analyst, Stella, translates natural language into SQL or NoSQL queries, surfaces contextual insights, and can be trained on company-specific business logic — making it practical for marketing managers, finance leads, and operators who have never written a line of SQL. Version 3.0, launched in May 2026, extends these capabilities to over 700 connectors spanning CRMs, ad platforms, e-commerce stacks, and relational databases.
Founded in 2023 in Bengaluru, India by Aritra Ghosh (CEO) and Subhrajyoti Modak (CTO) under the legal entity Fyipen Pvt Ltd, Supaboard is backed by early-stage Indian VC fund 100X.VC with a reported seed round of approximately USD 144,000. The platform won Product Hunt's #1 Product of the Day and #1 Product of the Week on February 5, 2026, and has attracted 2,500+ followers on the platform. It is a proprietary, closed-source SaaS product with no public API documented for external developers; embedded analytics for customer-facing dashboards is available on the Business plan and above.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 31 Aug 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- 1 data agent
- All SQL data sources
- Basic AI models
- Unlimited dashboards
- Multiple data agents
- 700+ app connectors
- Premium AI models + embeddings
- Dedicated support
- Unlimited agents
- White-labelling
- Dedicated CSM
- Bespoke onboarding
Use cases
What you can produce with Supaboard
- Instant AI-generated charts and tables from plain-English business questions
- Automated real-time dashboards that update as underlying data changes
- Industry-specific AI agents pre-trained on e-commerce, finance, logistics, and SaaS business logic
- Embeddable dashboard widgets for customer-facing analytics in SaaS products
- Read-only database connections with schema-only metadata storage for data security
- Multi-source query support across 600+ connectors including SQL databases, CRMs, and ad platforms
- Shareable filtered dashboard views with role-based access controls and audit logging
ASEAN Perspective
Supaboard in Southeast Asia
Supaboard is founded in India and backed by 100X.VC, an India-focused early-stage fund, giving it roots in the South/Southeast Asian startup ecosystem rather than being a Western enterprise tool retrofitted for the region. Multiple third-party reviewers confirm the platform operates without geo-blocking across Asian markets, and connectors such as Razorpay (popular in India and Southeast Asia) appear in the integration catalogue. However, the entry price of $71–$85/month per seat sits above the budget of most early-stage ASEAN startups, and there is no ASEAN-specific onboarding, localisation, or data-residency documentation visible as of mid-2026 — teams in regulated markets (SG MAS, MY BNM) should verify data handling before connecting sensitive business data.
Supaboard earns its reputation as one of the more accessible AI BI tools for non-technical teams: the natural language interface handles common business queries reliably, its 700+ connector library removes single-source dependency, and a read-only, schema-only data model sidesteps a common enterprise objection about data exposure. The February 2026 Product Hunt launch validated demand with a #1 weekly ranking, and independent reviews cluster around 7.5–8/10 for ease of use.
The ceiling is price. As of July 2026, Individual starts at $85/month billed annually ($99 monthly), and Business runs $199–249 per user — steep for solo founders and small ASEAN teams. White-labeling sits behind Enterprise-only custom pricing, there's no public developer API, and edge-case queries involving multi-step math or unusual date logic can still misfire. The company remains early-stage and seed-funded, so roadmap execution carries real risk.
What people say
Supaboard's pitch is simple: type a question, skip the SQL. For common business queries — revenue by region, churn this quarter — the natural-language layer holds up well, and the 700+ connector library (CRMs, ad platforms, e-commerce, relational databases) means most teams won't hit a data-source wall.
Independent scores cluster in a believable range rather than a marketing-department range: aitoolscoop puts it at 3.9/5 across 10 reviews, groupify at 4.33/5 across 6, makerstack at 7.6/10. Supaboard also took #1 Product of the Day and #1 Product of the Week on Product Hunt in February 2026, with upvote counts reported anywhere from roughly 565 to 719 depending on the source.
The price floor is the real filter. As of July 2026 the Individual plan runs $85/month billed annually ($99 monthly), and Business jumps to $199–249 per user per month — steep for a solo founder or a three-person ASEAN startup team, even with the 14-day free trial. White-labeling and embedded analytics for customer-facing dashboards sit behind Enterprise, which is quote-only. There's also no public developer API, so technical teams can't extend the platform the way they could with a more open BI tool.
Multi-step or unusual date-logic queries can still trip up the AI analyst (Stella), per user reports — not a dealbreaker, but worth testing against your own gnarlier questions before signing an annual contract.
Summary of public user & expert reviews, compiled by RECATOOLS.
Notable facts
- Supaboard's built-in AI analyst is named Stella — the team positioned her as a full AI data analyst persona rather than just a query interface.
- The platform won both #1 Product of the Day and #1 Product of the Week on Product Hunt on February 5, 2026, just days after its public launch.
- The entire company operates with fewer than 15 people, having reportedly reached $1.3M ARR with a lean team — though the seed funding figure of $144K from 100X.VC makes the bootstrapped framing contested.
- There is a namesake open-source project at github.com/supaboard/app that builds dashboards for Supabase/Postgres — it is an entirely separate product and not affiliated with supaboard.ai.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Supaboard's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Supaboard unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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