Supaboard
Ask any business question in plain English — Supaboard queries your databases and builds dashboards instantly, no SQL needed.
Overview
Supaboard is an AI-powered business intelligence platform that lets non-technical teams connect their databases and SaaS tools, then ask questions in plain English to receive instant charts, KPIs, and auto-generated dashboards. Its built-in AI analyst, Stella, translates natural language into SQL or NoSQL queries, surfaces contextual insights, and can be trained on company-specific business logic — making it practical for marketing managers, finance leads, and operators who have never written a line of SQL. Version 3.0, launched in May 2026, extends these capabilities to over 700 connectors spanning CRMs, ad platforms, e-commerce stacks, and relational databases.
Founded in 2023 in Bengaluru, India by Aritra Ghosh (CEO) and Subhrajyoti Modak (CTO) under the legal entity Fyipen Pvt Ltd, Supaboard is backed by early-stage Indian VC fund 100X.VC with a reported seed round of approximately USD 144,000. The platform won Product Hunt's #1 Product of the Day and #1 Product of the Week on February 5, 2026, and has attracted 2,500+ followers on the platform. It is a proprietary, closed-source SaaS product with no public API documented for external developers; embedded analytics for customer-facing dashboards is available on the Business plan and above.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 16 Jun 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
Use cases
What you can produce with Supaboard
- Instant AI-generated charts and tables from plain-English business questions
- Automated real-time dashboards that update as underlying data changes
- Industry-specific AI agents pre-trained on e-commerce, finance, logistics, and SaaS business logic
- Embeddable dashboard widgets for customer-facing analytics in SaaS products
- Read-only database connections with schema-only metadata storage for data security
- Multi-source query support across 600+ connectors including SQL databases, CRMs, and ad platforms
- Shareable filtered dashboard views with role-based access controls and audit logging
ASEAN Perspective
Supaboard in Southeast Asia
Supaboard is founded in India and backed by 100X.VC, an India-focused early-stage fund, giving it roots in the South/Southeast Asian startup ecosystem rather than being a Western enterprise tool retrofitted for the region. Multiple third-party reviewers confirm the platform operates without geo-blocking across Asian markets, and connectors such as Razorpay (popular in India and Southeast Asia) appear in the integration catalogue. However, the entry price of $71–$85/month per seat sits above the budget of most early-stage ASEAN startups, and there is no ASEAN-specific onboarding, localisation, or data-residency documentation visible as of mid-2026 — teams in regulated markets (SG MAS, MY BNM) should verify data handling before connecting sensitive business data.
Supaboard earns its reputation as one of the more accessible AI BI tools for non-technical teams: the natural language interface is genuinely reliable for common business queries, the connector breadth (700+ in v3.0) removes single-source dependency, and the read-only, schema-only data model addresses a common enterprise objection around data exposure. The Product Hunt community validated the February 2026 public launch with a #1 weekly ranking, and independent reviews cluster in the 7.5–8/10 range for ease of use and capability. The embedded analytics feature is a meaningful differentiator for SaaS product teams who want to white-label insights for customers.
The ceiling is the price floor: at $71–$85/month per user just to start, Supaboard is expensive for solo founders and small ASEAN startups, especially given that edge-case query accuracy can still disappoint on complex multi-step calculations or unusual date logic. White-labeling is locked to Enterprise (custom pricing), and there is no public developer API, which limits extensibility for technical teams who want to build on top of the platform. The company is early-stage (sub-15 employees, seed-funded at $144K), so roadmap execution risk is real — some features noted in reviews were "still rolling out" as of mid-2026.
What people say
Supaboard is a capable AI BI platform for non-technical teams, with independently reported scores clustering around 7.5-8/10 for ease of use and 3.6-4/5 for value. Its natural language query layer is more reliable than most comparable tools, and the 600+ connector library is a genuine strength. Weaknesses include a steep entry price for small teams, no public API for developers, white-labeling locked to Enterprise, and occasional inconsistency on complex multi-step queries. Credible ratings: aitoolscoop 3.9/5 (10 reviews), groupify 4.33/5 (6 reviews), makerstack 7.6/10; Product Hunt #1 Product of the Week, Feb 2026 (upvote counts vary by source, roughly 565-719).
Summary of public user & expert reviews, compiled by RECATOOLS.
Notable facts
- Supaboard's built-in AI analyst is named Stella — the team positioned her as a full AI data analyst persona rather than just a query interface.
- The platform won both #1 Product of the Day and #1 Product of the Week on Product Hunt on February 5, 2026, just days after its public launch.
- The entire company operates with fewer than 15 people, having reportedly reached $1.3M ARR with a lean team — though the seed funding figure of $144K from 100X.VC makes the bootstrapped framing contested.
- There is a namesake open-source project at github.com/supaboard/app that builds dashboards for Supabase/Postgres — it is an entirely separate product and not affiliated with supaboard.ai.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Supaboard's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Supaboard unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Supaboard directly →
Spotted something out of date? Suggest an update →
More in Research & Data
