soona
Real studio shoots meet generative AI — professional product content at ecommerce scale
Overview
Soona is an all-in-one creative platform for ecommerce brands that blends physical studio production with AI-powered content generation. Brands can book a shoot online, ship products to a US studio in Denver, Minneapolis, or Austin, then direct the session live via browser and receive edited assets within 24–72 hours. The platform also includes AI Studio (backed by the March 2024 acquisition of generative background startup Mokker.ai) so teams can place existing product photos in photorealistic AI scenes, swap backgrounds, add AI props, auto-resize for channels, and run listing analytics against Shopify and Amazon stores.
Founded in 2019 by Liz Giorgi (CEO) and Hayley Anderson (CCO) and headquartered in Minneapolis, Minnesota, soona has raised $54.2 million across six funding rounds — including a $35 million Series B led by Bain Capital Ventures in 2022. The company serves more than 20,000 brands and, through the Mokker.ai integration, extends its reach to the 350,000 brands that previously used Mokker as a standalone tool. Physical studio infrastructure is US-only, though AI Studio and digital asset management are accessible globally from a browser.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 11 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Free studio pass
- Basic AI Studio access
- 48-hour delivery
- $39/photo, $93/video
- Unlimited AI Studio generations
- Free premium edits
- 24-hour delivery
- 10% off models/styling
- One-off shoot access
- Limited AI credits
- 72-hour delivery
- Dedicated account management
- Flexible payment options
- Custom AI credit allocation
Use cases
What you can produce with soona
- Professionally shot, edited product photos delivered within 24 hours of a studio session
- AI-generated product scenes with custom backgrounds, props, and lighting via generative canvas
- Channel-optimised image exports auto-resized for Amazon, Shopify, Meta, and TikTok specifications
- Listing Insights report scoring product page visual performance against competitor listings
- Centralised digital asset library with Shopify and Amazon direct-publish capability
- UGC video clips from vetted creators with 24-72 hour turnaround
- Brand mood board trained to soona's AI for consistent, on-brand generative outputs
ASEAN Perspective
soona in Southeast Asia
Soona's physical studio network is entirely US-based (Denver, Minneapolis, Austin), making its flagship studio-shoot service impractical for ASEAN sellers who would face international shipping costs and logistics complexity for every product batch. The AI Studio and digital asset management features are browser-accessible from anywhere, providing genuine utility for ASEAN ecommerce brands that already have product photography and need AI-powered background generation, scene placement, or Amazon/Shopify listing optimisation. However, Listing Insights analytics are tuned primarily to Amazon US and Shopify, with limited relevance to Lazada, Shopee, or Tokopedia — the dominant ASEAN channels. Regional brands seeking comparable AI imagery at lower cost and without the US-studio dependency would likely find Photoroom or WeShop AI more ASEAN-ready out of the box.
Soona's own G2 page carries just two reviews (both five stars), so treat "well-reviewed" with some caution — that's thin feedback for a company that says it serves 20,000-plus brands. What's not thin is the pitch: book a live-directed studio shoot in Denver, Minneapolis, or Austin, get edited photos back in 24 hours, then extend the shots into new scenes with AI Studio, the toolset soona picked up when it bought Mokker.ai in 2024. That combination — real photography plus generative backgrounds — is still rare. The catch is geography: studios are US-only, so ASEAN and APAC brands get AI Studio but never the physical shoot, and would need to ship product internationally to use the core service at all. Per-photo pricing ($39) and per-video ($93) add up fast for catalog-sized libraries, and there's no public API for teams wanting to automate the pipeline.
What people say
Two reviews is all soona has accumulated on G2 as of mid-2026 — both five stars, but too few to call a trend. That thinness matters because soona's own marketing claims 20,000-plus brand customers, so the public review record undersells a company that size; most of the social proof lives in soona's own case studies rather than independent aggregators.
What the product does is genuinely two things stitched together. Book a shoot, ship your product to a studio in Denver, Minneapolis, or Austin, and direct it live over a browser — photos or footage land edited within 24 to 72 hours depending on plan. Separately, AI Studio (built on the March 2024 acquisition of Mokker.ai, a background-generation tool that had roughly 350,000 users of its own before the deal) lets brands place existing product shots into new AI-generated scenes with no studio booking at all. Mokker's own G2 reviews, from its pre-acquisition life as a standalone tool, describe it as fast for what it does but with a learning curve and an ad-heavy interface — worth knowing since that codebase now sits inside soona.
Pricing scales with commitment: a one-off Studio Pass runs $149 with $39/photo and $93/video on top, while the $49/month Standard membership (soona's own "best value" pick) throws in unlimited AI generations and free premium edits. The hard limit is geography — studio production doesn't exist outside the US, so the AI-only tier is what APAC brands are actually buying.
Summary of public user & expert reviews, compiled by RECATOOLS.
Notable facts
- Soona was co-founded by Hayley Anderson, a Forbes 30 Under 30 Class of 2020 honouree with a background in animation and creative direction for brands like US Bank and Blue Cross Blue Shield.
- The Mokker.ai team acquired in March 2024 operated from four countries — Austria, France, South Africa, and Poland — before being folded into soona's platform.
- Crocs credited soona with delivering 30% more content in a year for the same budget, cited on soona's enterprise page.
- Soona's $35 million Series B in January 2022 — led by Bain Capital Ventures with participation from Union Square Ventures — was one of the largest rounds raised by a female-led creative-tech startup that year.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including soona's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with soona unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to soona directly →
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