SAP Joule

SAP's AI assistant and agents, with Base AI included in cloud subscriptions

Business & Finance Usage_based Has API
Researched · Published · Reviewed
RECATOOLS Score
7 / 10
Founded
2023
HQ
Walldorf, Germany
Launched
Sep 2023
Developer
SAP SE

Overview

SAP Joule is the AI assistant and agent platform across SAP cloud applications: Joule Base for navigation and guidance, domain Joule Assistants and Agents, and Joule Studio for custom agents. Base AI is included in SAP cloud subscriptions; Premium AI agents are billed in AI Units at 0.02 per action.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Premium AI
AI Units
Bought annually; expire after 12 months
  • Joule Agents at 0.02 AI Units per action
  • Joule Assistants with no separate charge
  • Document AI and grounding per request
Joule for Consultants
35 AI Units/user/mo
Per-user offer
  • 22,900 requests per user a month
Custom-built AI
Pay at runtime
Free to design; runtime free to end-2026
  • Joule Studio low-code and pro-code
  • LangChain and LlamaIndex support

What you can produce with SAP Joule

  • Joule Base navigation and in-context guidance
  • Domain Joule Assistants and Agents across finance, HR, supply chain and procurement
  • Joule Studio for custom agents
  • MCP and A2A agent interoperability
  • Joule Work on desktop, mobile and voice
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RECATOOLS Verdict

Joule is becoming part of the SAP furniture: from the third quarter of 2026 most of its generative features are included in every SAP cloud subscription, and the paid layer is now agents billed per action. That is simpler and cheaper than the per-user Premium packages SAP is retiring, though the price of an AI Unit is still negotiated and SAP's own executives admit Joule Studio adoption has been slow. The planned roster of 200-plus agents is still arriving. For SAP cloud customers, switch on the included features now and pilot agents on a measured budget; it is irrelevant to anyone outside SAP.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Joule is SAP's AI assistant and agent platform across its cloud applications, from finance and HR to supply chain and procurement. Announced in September 2023, it now comes in layers. Joule Base helps users navigate SAP software, find information and get in-context guidance; Joule Assistants and Joule Agents carry out work in specific business domains, coordinated across systems through the MCP and A2A protocols; and Joule Studio lets companies build their own agents by describing outcomes in plain language, with low-code or pro-code tools and frameworks such as LangChain and LlamaIndex. At Sapphire in May 2026 SAP said its suite would deploy more than 50 domain-specific Joule Assistants orchestrating over 200 specialised agents, introduced Joule Work for desktop, mobile and voice, and said Anthropic's Claude would be one of the foundation models behind Joule agents in HR, procurement and supply chain. CIO.com named Ericsson, Mercado Libre and Siemens as customers running Joule agents in production, and SAP executives told the same reporter, who attended as SAP's guest, that Joule Studio adoption had been minimal.

SAP SE, founded in 1972 and based in Walldorf, Germany, is reworking how it charges. Most generative features that used to consume AI Units are moving into Base AI, included in every SAP cloud subscription at no extra cost, from the third quarter of 2026, and the per-user Joule Premium packages are being retired. Premium AI now centres on agents, billed in AI Units bought annually: each action by an SAP-delivered agent costs 0.02 units, unused units expire after 12 months and excess use is billed per use. Joule for Consultants is a per-user offer at 35 units a month. Custom-built agents are free to design and free to run in production until the end of 2026. SAP does not publish the price of an AI Unit; it is negotiated.

Joule is available only to SAP cloud customers, who should switch on Base AI and model agent actions before buying units.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Frequently asked questions

It uses a mixed pricing model. Users get a number of included Joule actions, with paid AI Units for Premium features on top. That means the cost depends on how heavily each user leans on it rather than on seat count alone, so a per-user list price will not tell you what a rollout costs.
Joule Studio 2.0 is SAP's answer to its own first attempt falling flat. At Sapphire 2026 SAP's chief product officer for Business Suite said Joule Studio adoption had been "minimal compared to what we'd like", and its chief AI officer conceded the low-code approach let customers extend the tool but not touch its core. The 2.0 release adds pro-code tooling and agent governance.
It's embedded across S/4HANA, SuccessFactors, and Ariba as a role-based copilot. Because it's grounded in live SAP transactional data instead of a separate knowledge base, it can answer questions a general assistant cannot.

About this listing

Researched on
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Last reviewed

This entry was compiled from publicly available data including SAP Joule's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with SAP Joule unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to SAP Joule directly →

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