Qualified
Piper the AI SDR: autonomously engage inbound website visitors and convert them into pipeline for Salesforce teams.
Overview
Qualified is an agentic AI marketing platform built natively on Salesforce, designed to help B2B revenue teams convert website traffic into sales pipeline without human SDRs standing by. Its flagship product, Piper the AI SDR, engages site visitors in real time via chat, voice, and video; qualifies them against CRM data; books meetings; and sends personalised follow-up emails — all autonomously, around the clock. The platform's Agent Studio lets marketers configure multiple Piper personas, set goals and guardrails, and connect intent signals from tools like 6sense and Demandbase to prioritise high-value accounts.
Founded in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley, Qualified raised $163 million across four venture rounds before Salesforce signed a definitive agreement to acquire the company in December 2025, completing the deal in April 2026. The acquisition accelerates Salesforce's Agentforce vision, with Qualified's capabilities being woven into Agentforce Marketing and Sales Cloud. Enterprise customers such as Crunchbase, Plaid, Greenhouse, and SUSE cite results including pipeline doubled within 40 days and over $200 million in aggregate pipeline generated across the customer base.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 31 Aug 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- AI SDR conversations
- Meeting scheduling
- Personalized follow-up emails
- Slack collaboration
- Enterprise-grade APIs
- Custom data retention policies
- 3rd-party intent signals
- Salesforce sandbox support
- Multiple agent profiles
- Multiple production instances
- High-volume site/database support
Use cases
What you can produce with Qualified
- Piper AI SDR agent deployed on your website engaging inbound visitors via chat, voice, and video
- Automated meeting bookings routed to the correct sales rep based on Salesforce CRM rules
- Personalised email follow-ups sent to inbound leads without SDR involvement
- Real-time lead and account profiles surfaced from Salesforce data during live conversations
- Intent-based visitor segmentation pulling signals from connected ABM platforms
- Agent Studio configuration of multiple Piper personas with custom goals, guardrails, and content libraries
- Pipeline attribution analytics showing revenue influenced by Piper interactions
ASEAN Perspective
Qualified in Southeast Asia
Qualified's Salesforce-native architecture suits ASEAN's large multinationals and regional headquarters already running Salesforce Sales Cloud, particularly in Singapore, Malaysia, and the Philippines where Salesforce penetration is highest among enterprise B2B teams. The Piper 2025 refresh added 17-language support, which helps for English, Bahasa Indonesia, Bahasa Melayu, and Thai-facing website experiences, though Thai was not explicitly confirmed in the language list. For ASEAN SMBs or companies using local CRMs, the high cost floor and mandatory Salesforce dependency make Qualified inaccessible; regional teams should evaluate Drift or Intercom as lower-friction alternatives while monitoring how Salesforce's post-acquisition integration reshapes product availability and pricing in APAC markets.
Piper doesn't just have good reviews — it topped G2's first-ever AI SDR category ranking, sitting at 4.9/5 across nearly 1,500 reviews with a 9.9/10 support score, and Forrester named it a Leader in its Q4 2025 Conversation Automation Wave with the highest score in 17 of 31 criteria. For Salesforce-native revenue teams with real inbound traffic, that combination of adoption data and analyst validation is hard to find elsewhere.
The catch is the price tag and the leash. All-in cost — platform plus the Salesforce stack Piper requires — runs $70,000 to $128,000 a year, which prices out anyone without an existing enterprise Salesforce contract, and Piper only handles inbound; outbound sequencing and dialing still need separate tools. Salesforce completed its acquisition on April 1, 2026, which validates the product but leaves roadmap and pricing continuity as open questions customers should raise directly with their account team.
What people say
1,487 reviews and a 4.9 average — Piper doesn't just lead G2's AI SDR category, it lapped it, with category-topping scores on ease of setup (9.2/10) and support (9.9/10). Reviewers consistently point to the depth of native Salesforce integration as the differentiator: qualification logic runs directly against live CRM data instead of a bolted-on sync.
That integration is also the constraint. Piper is Salesforce-only — teams on HubSpot or Pipedrive can't buy it regardless of budget — and it covers inbound engagement exclusively, so outbound sequencing, dialing, and LinkedIn outreach still need separate tools. Cost is the other filter: platform pricing alone starts around $42,000/year, and once required Salesforce licensing is added, realistic all-in spend lands between $70,000 and $128,000 annually, which puts Qualified out of reach for teams without an existing enterprise Salesforce footprint.
The bigger 2026 story is the acquisition. Salesforce signed a definitive agreement in December 2025 and closed the deal April 1, 2026, folding Piper into the Agentforce roadmap. That's a vote of confidence in the product, and Forrester backed it up independently, naming Qualified a Leader in its Q4 2025 Conversation Automation Wave with the top score in 17 of 31 evaluation criteria. It also means prospective buyers now negotiate with Salesforce rather than an independent vendor — worth confirming licensing terms and product continuity directly before signing a multi-year contract.
Summary of public user & expert reviews, compiled by RECATOOLS.
Notable facts
- Both co-founders are Salesforce alumni — CEO Kraig Swensrud previously served as Salesforce CMO, making the December 2025 acquisition a literal homecoming.
- Piper 2025 shipped 12 new capabilities in a single announcement, including support for 17 languages and the ability to plug in a company's own proprietary LLM.
- Salesforce Ventures led Qualified's $51M Series B in 2021, effectively becoming both investor and eventual acquirer — a 4-year bet that paid off.
- Across 300+ early Piper customers, the platform collectively generated over $200 million in pipeline and booked more than 9,000 sales meetings before the Salesforce acquisition closed.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Qualified's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Qualified unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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