Prequel

Trend-first mobile photo/video editor with 800+ filters and AI avatars

Image Generation Freemium
Researched · Published · Reviewed
RECATOOLS Score
6.2 / 10
Founded
2018
HQ
Users
100M+ downloads (2022)
Launched
Jul 2026
Developer
Serge Aliseenko, Timur Khabirov

Overview

A mobile-only editor built around aesthetic filters, retro effects, AI avatars and D3D moving-photo tricks. Aimed at Gen Z creators posting to TikTok and Instagram, not at precision or pro work.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 13 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
$0
Core editor with a limited set of free filters
  • Basic filters and templates
  • Watermark/upsell prompts
  • Mobile only

What you can produce with Prequel

  • 800+ filters, effects and video templates
  • AI avatars from your photos
  • D3D 3D moving-photo effect
  • Aesthetic retro/film and color-grade looks
  • Portrait retouching tools
  • iOS and Android apps
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ASEAN Perspective

Prequel in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

Prequel earns its downloads on aesthetics, not tooling. The draw is a deep bank of filters and one-tap looks (the D3D moving-photo effect and AI avatars get the most screen time) that make an ordinary phone clip look styled without any editing skill. It runs iOS and Android only; there's no desktop counterpart. The catch is the paywall. Most of the genuinely good filters sit behind Prequel Gold, and the default offer is an aggressive weekly subscription rather than a monthly one, which trips up people who don't read the fine print before the trial converts. Treat it as a look-generator you rent, not a workflow you own. If you post casual social content and want current trends done for you, it delivers; if you need control, layers, or export precision, it isn't that kind of app.

Independent AI-assisted assessment by RECATOOLS.

What people say

Reviews split cleanly along one line: the filters are liked, the monetization is not.

On the App Store and Google Play the app has long charted near the top of photo-and-video categories, and the recurring praise is ease and output quality. Users describe getting a "professional" look from a phone clip in a couple of taps, and the filter library (Prequel cites 800+ effects and templates) is what keeps people coming back. The D3D 3D moving-photo effect and the aesthetic vintage/film looks are the features reviewers name most often.

The consistent complaint is the paywall. Several reviewers report that filters they used and liked were later moved behind Prequel Gold, and the phrasing "everything is premium" shows up repeatedly. A common sentiment: the app would earn five stars if the free tier were actually usable, but too much of the good stuff is locked.

The subscription mechanics draw specific criticism. Prequel's default offer leans on a weekly plan (around $7.99/week), which is unusually aggressive for a consumer app and adds up fast versus the yearly option (roughly $34.99/year on promo). Reviewers who signed up during a free trial and didn't cancel in time describe surprise auto-renew charges, so the auto-renewal timing is worth checking before committing.

Third-party roundups (Capterra, SlashDot listings, editor reviews) frame it the same way: strong on trend-driven creative output, weak on value and control. It's positioned as a casual social-media beautifier, and reviewers who came expecting a real editing suite with layers or export options were disappointed.

Reviewers who wanted more control frequently mention jumping to a full editor like CapCut or Filmora once they outgrow the one-tap looks, which tells you where Prequel sits: a front-end for a vibe, not a place you finish serious work.

Net read from the review pool: good for fast, on-trend social posts if you're fine renting the looks; frustrating if you resent aggressive upselling or need editing precision. The quality of the output isn't the dispute here; the pricing model is.

Summary of public user & expert reviews, compiled by RECATOOLS.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Prequel's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Prequel unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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