Luzmo
Embed white-label dashboards and conversational AI analytics into your SaaS product in days, not months.
Overview
Luzmo (formerly Cumul.io, rebranded September 2023) is a purpose-built embedded analytics platform that lets SaaS companies integrate interactive, white-labeled dashboards directly into their products with minimal engineering effort. Its drag-and-drop editor, multi-tenant access control, and MAU-based pricing make it a practical fit for product teams that need to ship customer-facing analytics quickly without building a BI stack from scratch.
The platform has expanded significantly with an AI layer: Luzmo IQ offers a conversational analytics interface where end-users ask questions in plain language and receive governed, hallucination-resistant answers grounded in actual data. Luzmo Flex provides a code-first SDK for developers who need granular control over every visual component. Agent APIs (launched in early 2026) extend these capabilities to automated chart creation, dataset discovery, formula generation, and conversation history — enabling fully agentic analytics workflows embedded in third-party SaaS products.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 8 Aug 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Drag-and-drop editor
- Unlimited dashboards
- Core API access
- Standard support
- Luzmo IQ conversational AI
- AI summary widgets
- Scheduled exports & alerting
- Dedicated CSM
- SSO (OIDC)
- Custom SLAs
- Flexible hosting
- 24/7 priority support
Use cases
What you can produce with Luzmo
- Embedded dashboard module live in a SaaS product within days using low-code setup
- White-labeled analytics UI matching host product's design system (colors, fonts, logo)
- Multi-tenant data isolation with role-based access (viewer/designer/owner) via single API call
- Conversational AI chat interface for end-users to query their own data in plain language
- Agent API integration enabling automated chart generation and dataset discovery in chatbots
- SDKs in Node.js, Python, Java, and PHP for programmatic dashboard and dataset management
- PDF/image scheduled report exports and alerting for end-users on Premium and above
ASEAN Perspective
Luzmo in Southeast Asia
Luzmo has no disclosed offices, data centres, or dedicated sales presence in Southeast Asia; support is delivered in English from European and North American time zones, which may create friction for APAC-based teams. The platform's multilingual dashboard support and REST API coverage are technically sufficient for ASEAN SaaS builders, but data residency options are not publicly documented — a consideration for Singapore MAS-regulated or Indonesian PDPA-scoped workloads. Its MAU-based pricing converts favourably for smaller regional SaaS companies that cannot justify the per-seat costs of Tableau or Sisense, making it a viable option for ASEAN product teams shipping analytics features to their own customers.
Luzmo does one thing and does it well: getting a white-labeled, interactive dashboard into a SaaS product without a BI team behind it. The drag-and-drop builder, real multi-tenant access control, and MAU-based pricing (no per-viewer seat tax) are the reasons G2 and Capterra reviewers land it around 4.6/5 — "no competitor beats Luzmo on embedded dashboards" is a common refrain. Luzmo IQ adds a conversational layer that answers from the customer's actual data rather than free-generating SQL, and October 2025's Agent APIs extend that into automated chart creation and dataset discovery.
The tradeoffs: Luzmo IQ and the AI summary widgets are gated to the Premium tier and up (from roughly €1,995/month), so Starter customers don't get them. A few reviewers flag data-refresh lag and thinner mobile styling. It's a strong pick for SaaS teams shipping analytics to their own customers — not a general-purpose internal BI tool.
What people say
"No competitor beats Luzmo on embedded dashboards," one Capterra reviewer put it, and the ratings back that up: 4.6 out of 5 on both G2 and Capterra (25–75+ reviews depending on the platform), with the praise clustering around how fast teams can ship a white-labeled, customer-facing dashboard compared to building on a general BI tool or an internal Metabase instance.
Luzmo — renamed from Cumul.io in September 2023 — has spent the two years since layering AI on top of the embedding core. Luzmo IQ lets end-users ask questions in plain language and get answers grounded in the actual dataset rather than a hallucinated SQL guess, and the October 2025 Agent APIs push that further into automated chart building and dataset discovery for teams building agentic analytics workflows. Both are Premium-tier-and-up features; Starter customers (from roughly €495/month) don't get them.
Reviewers are consistent on the downsides: a real jump in price from Starter to Premium (nearly 4x), occasional data-refresh lag, and mobile dashboard views that lag the desktop experience in polish. A handful mention missing niceties like nested formulas and widget-level alerting. None of that undercuts the core pitch — for a SaaS company that needs analytics inside its own product rather than for its own internal team, Luzmo remains one of the more purpose-built options on the market, MAU-based pricing included.
Summary of public user & expert reviews, compiled by RECATOOLS.
Notable facts
- Luzmo's name fuses the Spanish word for light ('luz') with 'mo' for motion — meant to evoke data that illuminates and moves.
- The company was founded by three corporate BI consultants who got fed up with the cost and complexity of traditional data warehouse projects.
- Luzmo's AI layer supports multiple LLM backends including GPT-4o, Claude 3.5, Meta Llama, Gemini, and Mistral — customers can choose their own provider.
- Agent APIs launched in October 2025 let chatbots auto-generate charts and discover datasets via natural language, with no coding required by end-users.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Luzmo's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Luzmo unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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