Jasper
AI marketing platform that keeps a whole team's content on-brand
Overview
Jasper is an AI content platform for marketing teams that wraps several large language models in brand voice, style guide, company knowledge and audience controls, with marketing agents and a no-code agent builder. It launched in 2021 and has owned the Clipdrop image tools since February 2024. Pro costs $69 per seat a month, or $59 billed annually; Business is custom-priced.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Includes 1 seat
- Canvas platform for on-brand content creation
- Agents for core marketing workflows
- 2 Brand Voices, 5 Knowledge assets and 3 Audiences
- Agents for GEO, translation and deep research
- No-code builder for custom AI agents
- Jasper Grid for scaled content execution
- Unlimited Brand Voices, Knowledge and Audiences
- API access
- Admin controls, Groups and SSO
- Dedicated account management and priority support
Use cases
What you can produce with Jasper
- On-brand marketing copy drafted in the Canvas editor from trained brand voices and style rules
- Content grounded in uploaded company knowledge and defined audience profiles
- Marketing agent runs for GEO, translation and deep research (Business plan)
- Custom AI agents built in a no-code builder and shared across a team (Business plan)
- Content produced at scale in Jasper Grid, or through the Jasper API and MCP server
- Product and campaign images edited with Clipdrop-derived tools: background removal and replacement, upscaling, packshots
Jasper's value is governance, not raw generation: brand voices, style guides, visual guidelines, company knowledge and audiences applied across a team, plus agents for GEO, translation and research and a builder for custom ones. For a marketing department with many writers and a brand to protect, that layer saves real editing time.
For individuals the case is weak. Pro is one seat at $69 a month ($59 billed annually), the useful team features sit in custom-priced Business with a 12-month commitment, and drafts still need human fact-checking. English-first, with output in 30+ languages and no ASEAN-specific features.
What we found
Jasper sells itself to marketing departments, and its pricing now says so plainly. The only self-serve plan is Pro: $69 per seat a month billed monthly, or $59 a month billed annually, after a seven-day free trial. Pro covers one seat, the Canvas editor, agents for core marketing workflows, two brand voices, five knowledge assets and three audiences. Everything else sits in Business, which is custom-priced, starts with a 12-month commitment and adds API access, Jasper Grid, a no-code agent builder, agents for GEO, translation and deep research, SSO and admin controls. Jasper's FAQ says the GEO Hub and agents run on credits alongside Business seat pricing. Non-profits can ask for 20% off.
What you are buying is a governance layer over other companies' models. Jasper routes work across several large language models and wraps them in brand voice rules, a style guide with an x-ray view, visual guidelines, uploaded company knowledge and audience definitions, so that a team of many writers produces copy that sounds like one brand. Its image tools come from Clipdrop, the background-removal and upscaling product Jasper bought from Stability AI in February 2024; Clipdrop's own site records the sale and still runs as a separate app.
The company behind it has been through a reset. Jasper raised a $125 million Series A at a $1.5 billion valuation in October 2022. In September 2023 co-founder Dave Rogenmoser handed the chief executive role to former Dropbox president Timothy Young, and Maginative reported a 20% cut to the internal share valuation. In August 2026 Jasper hired Lauren Newman as chief financial officer and promoted Tom Newton to chief marketing officer. Its legal notices now give a San Francisco head office.
The limitation has not changed: the writing is only as good as the underlying models and the editor who reviews it. For a single freelancer, a general chatbot does much of this for less.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Notable facts
- Jasper reached $45 million in annual revenue within its first 18 months — one of the fastest-growing SaaS products in history at the time.
- The company had to rename itself from 'Jarvis' to 'Jasper' after receiving a legal complaint from Marvel regarding the Iron Man character of the same name.
- Jasper's training data includes millions of high-performing marketing copy examples rated by conversion rate, making it specifically optimised for persuasive writing.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Jasper's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Jasper unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Jasper directly →
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