Durable
An AI-built business website with CRM, bookings and AI agents attached
Overview
Durable generates a small-business website from a few questions in under a minute, then runs the business side from the same dashboard: CRM, bookings, payments and invoices, blog posts, review replies and SEO, much of it handled by AI agents on monthly credits. It is made for service businesses such as coaches, cleaners and tradespeople, not online shops.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- SEO-optimised website, unlimited traffic
- 300 AI credits in total
- CRM for up to 10 customers
- Help-centre support
- Custom domain, or one registered free up to $20
- Built-in CRM with automatic lead capture and replies
- Unlimited bookings synced to your calendar
- 1,000 AI credits a month
- Priority human support
- Everything in Launch
- Unlimited team members
- 1:1 onboarding call and ongoing support
- Automatic site translation with a language switcher
- $40 domain credit and 5,000 AI credits a month
What you can produce with Durable
- A live small-business website generated from a few questions in under a minute
- A built-in CRM that captures leads from site forms and replies to them automatically
- Online bookings synced to your calendar, with intake questions and paid bookings on paid plans
- Blog posts, social posts and images drafted by AI agents and the image studio
- Google review replies, keyword research and competitor analysis for local search
- Payments and invoices handled inside the same dashboard
Durable's strength is the bundle. A site appears in under a minute and the same dashboard keeps going with a CRM, bookings, payments and AI agents that write blog posts and answer leads and reviews, at $22 to $41 a month billed yearly. Support is the most praised part on Trustpilot, where the profile is a paid subscriber.
The trade-off is control. Durable says itself it is not built for e-commerce and offers little HTML access, and the AI work is rationed in credits. A good fit for a solo service business; outgrown quickly by anyone who cares about design or sells products.
What we found
Durable is an AI website builder for service businesses, run by Durable Technologies Inc. from what it calls a home base in Vancouver. Founder James Clift soft-launched the builder in the fall of 2022; by its December 2023 Series A, led by Spark Capital, the company told BetaKit that six million sites had been built in the first year. A user answers a few questions about the business and gets a working site in under a minute, then keeps working in the same dashboard: a CRM, online bookings synced to a calendar, payments and invoices, a blog, an image studio and AI agents that draft posts, reply to leads and Google reviews, and research keywords and competitors.
Pricing has been restructured around AI credits, and several limits on earlier versions of this page are no longer on Durable's site. The free plan gives a site on a durable.site subdomain, unlimited traffic, a CRM for ten customers and 300 AI credits in total. Launch costs $25 a month, or $22 a month billed yearly, and adds a custom domain (up to $20 credit), bookings, automatic lead replies and 1,000 credits a month. Grow costs $49, or $41 yearly, with unlimited team members, a one-to-one onboarding call, automatic site translation and 5,000 credits a month.
Customer opinion is strong but should be read with its context. On Trustpilot, read 14 October 2026, Durable rated 4.8 from 330 reviews; the profile is claimed and Trustpilot marks it as a paid subscriber. Reviewers there most often praise fast, patient support, which matches Durable's pitch of human help at a low price.
The limits are stated by Durable itself: it is not built for e-commerce and offers little HTML control, so designers and online shops will outgrow it. For a coach, cleaner or tradesperson who needs a presentable site, a way to catch leads and simple bookings, it is a cheap all-in-one.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Durable's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Durable unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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