Copy.ai
GTM AI platform for marketing and sales
Overview
Copy.ai, bought by Fullcast in October 2025 and now also sold as Fullcast Propel, has evolved from a copywriting tool into a 'GTM AI' platform: workflows, agents and a Tables data layer for prospecting, content and CRM enrichment. The free plan is gone — Chat costs $29/month, and workflow automation starts at the $1,000/month Growth tier, billed yearly.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 28 Sep 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Unlimited words in chat
- 5 seats
- OpenAI, Anthropic and Gemini models
- Unlimited chat projects
- 20K workflow credits/month
- 75 seats
- Workflow automation platform
- 45K workflow credits/month
- 150 seats
- Expanded automation
- 75K workflow credits/month
- 200 seats
- Org-wide deployment
- API access
- 20+ integrations
- Unlimited custom workflows
- Designated support team
Use cases
What you can produce with Copy.ai
- Run go-to-market workflows for prospecting, content and CRM enrichment
- Build agents on top of the Tables data layer rather than one-off prompts
- Automate a content pipeline instead of generating single pieces
- Budget from $29/month for Chat — the free plan is gone
- Price workflow automation separately, from $1,000 a month billed yearly, which is where the real cost sits
- Buy it through Fullcast, which acquired Copy.ai in October 2025 and sells it as Fullcast Propel
- Read the Trustpilot reviews before buying: 1.8/5 from 196, and the complaints are commercial rather than about output quality
Copy.ai has completed its pivot and changed hands: Fullcast acquired it in October 2025 and sells it as Fullcast Propel, the go-to-market workflow piece of a planning-to-commissions suite. Built around workflows, agents and its Tables data layer for prospecting, content and CRM enrichment, the workflow builder is the real product, but it effectively starts at the Growth plan — $1,000/month billed annually — while the $29/month Chat plan (5 seats) is multi-model chat. The free tier was removed during the repositioning. For pure copywriting it's competent but undifferentiated against Jasper, Writer or raw ChatGPT, and Trustpilot reviews (1.8/5 from 196) run heavy on cancellation and billing complaints; refunds are only available within five days of purchase, so read the terms before paying annually. Best for revenue-ops teams ready to build automations; a poor fit for individual writers. English-first, globally available, no ASEAN-specific features.
What we found
Copy.ai is no longer an independent company. Fullcast, a revenue-planning software firm, bought it in October 2025 and sells it as Fullcast Propel, one part of a suite running from sales planning to commissions; support mail now goes to a Fullcast address, and the public changelog stops in June 2025.
The review record has split the same way. There is no Copy.ai-only score on G2 any more — its reviews sit under Fullcast, at 4.6 from 465 — while Trustpilot still lists Copy.ai at 1.8 across 196 reviews, only five of them from the past year. The negative reviews are mostly commercial rather than about output: a reported $432 renewal charge after an attempted cancellation, a refund window of five days on every subscription, and support that goes quiet for months when logins break.
The product underneath had already changed before the sale. Copy.ai finished its pivot from freemium copywriting tool to go-to-market automation platform: multi-step workflows, agents, and a data layer called Tables now span prospecting, inbound lead processing, ABM, localisation and deal coaching. The old free plan, 2,000 words of chat a month, was gone by January 2026, and the pricing page offers no free tier at all.
Pricing has a cliff in the middle. Chat at $29/month ($24 annually) includes five seats and unlimited multi-model chat across OpenAI, Anthropic and Gemini models — decent value as a team chatbot. But the workflow platform, the actual point of the pivot, starts at Growth: $1,000/month billed annually ($12,000/year, 75 seats, 20K workflow credits), rising through $2,000 and $3,000 tiers to custom Enterprise. There is nothing between $29 and $1,000, which tells you exactly who the roadmap serves.
For pure copywriting, reviewers judge it competent but no longer differentiated against Jasper or raw ChatGPT. Revenue-ops teams that will genuinely operationalise workflows report real value; individual writers — the original customer base — have largely been priced out or moved on. Check the five-day refund terms before committing to anything annual.
Copy.ai's pricing page still says it is trusted by 17 million users, a figure it reports itself.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Notable facts
- Copy.ai reached 1 million users in its first year of operation, faster than almost any B2B SaaS product in history.
- The company pivoted from consumer writing tool to B2B GTM AI platform in 2023, doubling revenue in the process.
- Copy.ai's Workflows feature can generate a 30-day social media calendar, 10 cold email variants, and a blog post — all from a single product URL.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Copy.ai's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Copy.ai unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Copy.ai directly →
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